Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version

34 INDUSTRY HALLBAUER PROMOTIONAL PRODUCTS TRADE SHOW FULMINANT TRADE SHOW COMEBACK The 30 exhibitors and the team at Hallbauer Exklusivwerbung experienced a veritable rush of visitors in the event area of the ‘Gondwanaland’ tropical hall at Leipzig Zoo. Following the three AHA Promotional Product Days jointly organised with Abakus Riesa, Hallbauer once again organised a highly successful event after a two-year break. Even the invitation campaign for the promotional products trade show in Leipzig aroused a great deal of curiosity: From the invitation card to the “discovery pass” and the trade show bag to the admission badge with lanyard – all the materials had been designed by Hallbauer in a uniform, imaginative jungle design that enticed the visitors to go on a discovery expedition. Around 350 guests from 220 companies came to discover trends and immersed themselves in the stunning tropical hall of the Zoo at an air temperature of 26 degrees. “A lot more customers registered than we had expected. The exhibitors and we as hosts are very pleased with the day,” said a delighted managing director Jürgen Hallbauer at the end of the trade show day. FULL HOUSE IN THE PROMOTIONAL JUNGLE Hustle and bustle and interest could be felt everywhere: The 30 exhibitors who pre- PSI Journal 6/2016 Generation change at Hallbauer Exklusivwerbung: Marie-Theres Köhler will take over the management from Jürgen Hallbauer, supported by the company’s long-standing authorised officer Stefan Hertranft. sented a varied promotional product mix were involved in intensive consultations throughout the day and accordingly were relaxed and cheerful. Under the motto “Discover the incredible”, they showed the customers inspiring new products, promotional classics and the top promotion hits of the season. The very versatile product portfolio ranged from give-aways to high-value (brand) gifts, everything the advertiser’s heart desired. The courage to present exclusive products also paid off; the creative promotional socks from ABER as well as the salt specialties from Saltini’s – to name just two examples – met with great response among the visitors. NEW EXHIBITORS, NUMEROUS TOP CUSTOMERS With the Zoo as a trade show location, Jürgen Hallbauer fulfilled a long-cherished dream. The concept was already in the drawer before the AHA trade shows and has now been implemented with great success. “I am proud that so many top customers accepted our invitation. We also managed to gain additional, more specialized tradeoriented brands as exhibitors,” said Hallbauer, who also counted large brands among his customers. For the Glashütte watch label, for instance, Hallbauer has developed an ever-growing collection for their appearance at international trade shows. “These include notebooks, handbag holders, USB sticks and much more, all produced in our own design,” adds Stefan Hertranft, the company’s authorized officer. GENERATIONAL CHANGE IS PENDING Jürgen Hallbauer took the opportunity to familiarize us with the latest developments within his company. “During the year I will gradually withdraw from the operative busi-

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92