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34 INDUSTRY HALLBAUER PROMOTIONAL PRODUCTS TRADE SHOW FULMINANT TRADE SHOW COMEBACK The 30 exhibitors and the team at Hallbauer Exklusivwerbung experienced a veritable rush of visitors in the event area of the ‘Gondwanaland’ tropical hall at Leipzig Zoo. Following the three AHA Promotional Product Days jointly organised with Abakus Riesa, Hallbauer once again organised a highly successful event after a two-year break. Even the invitation campaign for the promotional products trade show in Leipzig aroused a great deal of curiosity: From the invitation card to the “discovery pass” and the trade show bag to the admission badge with lanyard – all the materials had been designed by Hallbauer in a uniform, imaginative jungle design that enticed the visitors to go on a discovery expedition. Around 350 guests from 220 companies came to discover trends and immersed themselves in the stunning tropical hall of the Zoo at an air temperature of 26 degrees. “A lot more customers registered than we had expected. The exhibitors and we as hosts are very pleased with the day,” said a delighted managing director Jürgen Hallbauer at the end of the trade show day. FULL HOUSE IN THE PROMOTIONAL JUNGLE Hustle and bustle and interest could be felt everywhere: The 30 exhibitors who pre- PSI Journal 6/2016 www.psi-network.de Generation change at Hallbauer Exklusivwerbung: Marie-Theres Köhler will take over the management from Jürgen Hallbauer, supported by the company’s long-standing authorised officer Stefan Hertranft. sented a varied promotional product mix were involved in intensive consultations throughout the day and accordingly were relaxed and cheerful. Under the motto “Discover the incredible”, they showed the customers inspiring new products, promotional classics and the top promotion hits of the season. The very versatile product portfolio ranged from give-aways to high-value (brand) gifts, everything the advertiser’s heart desired. The courage to present exclusive products also paid off; the creative promotional socks from ABER as well as the salt specialties from Saltini’s – to name just two examples – met with great response among the visitors. NEW EXHIBITORS, NUMEROUS TOP CUSTOMERS With the Zoo as a trade show location, Jürgen Hallbauer fulfilled a long-cherished dream. The concept was already in the drawer before the AHA trade shows and has now been implemented with great success. “I am proud that so many top customers accepted our invitation. We also managed to gain additional, more specialized tradeoriented brands as exhibitors,” said Hallbauer, who also counted large brands among his customers. For the Glashütte watch label, for instance, Hallbauer has developed an ever-growing collection for their appearance at international trade shows. “These include notebooks, handbag holders, USB sticks and much more, all produced in our own design,” adds Stefan Hertranft, the company’s authorized officer. GENERATIONAL CHANGE IS PENDING Jürgen Hallbauer took the opportunity to familiarize us with the latest developments within his company. “During the year I will gradually withdraw from the operative busi-

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