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62 COMPANY PSI Journal 6/2016 www.psi-network.de The ten former products quickly became several hundred products. And the product portfolio has been growing steadily ever since. Many other things have evolved since 2012. The distribution was restructured and a separate team now takes care of agencies and key accounts. A marketing department was formed to takes care of the production of catalogues, newsletters, product samples and other important literature to promote sales. Following the takeover, the corporate identity has been radically revised. Most importantly, however, everyone should continue to recognize BOFA as BOFA. EXTENDED SERVICES In July 2015, the company expanded its printing capacity in digital printing through the purchase of an HP Latex printer. A lot has also happened in the service area. The newly founded assembly team is not only responsible for the assembly and repair of flagpoles, it also assembles banners, trade show stands and large-size labels – from the ground or by using lifting equipment. The staff working here must be entirely free from giddiness. EVERYTHING FROM A SINGLE SOURCE The customer base of BOFA includes both well-known brands as well as small companies and resellers from the promotional product sector. Everything a customer needs to present his brand comes from a single source. Whether it be flags, beach flags, large-format banners or outdoor signs, trade show backdrop panels, roll-ups, beanbags or cushions for indoors, the right product is always available – and if not, it is simply designed. “Our focus has long since been on the entire project of the customer and not only on the individual product. From the idea to the planning and production right through to assembly, the customer is supported by an expert at every stage of his project,” says Jean-Bernard Doublet. COMPREHENSIVE PRODUCT PORTFOLIO To complete the portfolio, the BOFA Equipment division was founded in addition to the products of the “BOFA Basics” range. The BOFA laundry: then and now. Manual work is still a top priority at BOFA: A look into the sewing room. This division offers material for outdoor and indoor use (tables, chairs, lecterns, site fences, bicycle stands, etc.). As a range already established in France, it now also complements the product range in Germany. 2015 saw the launch of its own shop at www.bofaequipment.de. The complementary product sections BOFA Basics, BOFA Equipment, BOFA Concepts and BOFA Service today form the BOFA brand and offer customers a professional all-in-one package. “It is important for us to live by principles in our everyday life, both in a private as well as in a professional environment”, says Jean-Bernard Doublet and adds: “Our corporate values of trust, transparency, information and openness are based on this conviction.” < BOFA-DOUBLET GMBH Römerstraße 303 – 305 D-53117 Bonn Tel. +49 228 6834-0 Fax +49 228 670-016 info@bofa.de www.bofa.de

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