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View as HTML version PSI Journal 6/2016 A lot of time for consultancy and relationship management. a age e t. ness and will soon hand over the management to my grand-daughter Marie-Theres Köhler, who will run the company together with Stefan Hertranft,” explains Hallbauer, who of course will continue to provide support with his knowledge and advice. After completing her studies in business administration/international management and following an extended stay abroad, Köhler has been working in the management of the promotional products specialist since 2013. “I look forward to continuing the collaboration with our existing customers and to making new customer contacts. Above all, I want to focus more on expanding online sales and developing our online platform,“ said Marie-Theres Köhler. STABLE BUDGETS The management trio is delighted that overall 2015 was a successful year for Hallbau- Many inquisitive visitors and relaxed exhibitors: The trade show comeback was a resounding esou d g success. er Exklusivwerbung. After all, the budgets have stabilised, although the economic situation in the new federal states of Germany is difficult because of the ongoing structural weakness, said Stefan Hertranft. “Although we have many manufacturing companies here, the centres where decisions are made are usually in Munich, Stuttgart or Frankfurt,” adds Hallbauer. His response to this situation: “We have expanded our sales and strengthened and modernised our field sales team in order to serve our customers even more intensively.” The unanimous view of our interlocutors is that business is becoming increasingly difficult due to more and more market participants and many small distributors, and therefore a consultant not only has to be more active, but also more creative. “What can we offer as an added value?” is the central question which the trade must ask Nature adventure – exhibition highlight: Lush greenery and exotic animals in the largest tropical hall in Europe. itself today, concludes Stefan Hertranft. This includes first and foremost consulting and customer loyalty. Despite the inhouse trade show, the decision by Hallbauer to also use the Newsweek on 30 May in Leipzig as a contact platform is the logical consequence. DISCOVERY EXPEDITION IN TROPICAL FLAIR The attractive location had certainly contributed to the success of the event. On entering the event rooms, the visitors were immersed in pleasant warm air, walked passed a real jeep at the entrance and had great views of the lush tropical greenery before entering the exhibition rooms. One immediately felt like being in a southern region. Visitors had direct access from the exhibition rooms to the largest tropical hall in Europe, showing flora and fauna from Asia, South America and Africa as well as the geological development of the three continents. About 100 animal species and 17,000 tropical plants are located in the 16,500 square metre and up to 36 metre tall hall named after Gondwana, the supercontinent in the southern hemisphere. After visiting the stands, a number of customers accepted Hallbauer’s invitation to stroll through the exotic jungle. Outside the enclosure, visitors were also able to discover and watch monkeys, birds and all kinds of small animals. This special experience of nature was an additional highlight of the day. < 35

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