Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version

www.psi-network.de PSI Journal 6/2016 A lot of time for consultancy and relationship management. a age e t. ness and will soon hand over the management to my grand-daughter Marie-Theres Köhler, who will run the company together with Stefan Hertranft,” explains Hallbauer, who of course will continue to provide support with his knowledge and advice. After completing her studies in business administration/international management and following an extended stay abroad, Köhler has been working in the management of the promotional products specialist since 2013. “I look forward to continuing the collaboration with our existing customers and to making new customer contacts. Above all, I want to focus more on expanding online sales and developing our online platform,“ said Marie-Theres Köhler. STABLE BUDGETS The management trio is delighted that overall 2015 was a successful year for Hallbau- Many inquisitive visitors and relaxed exhibitors: The trade show comeback was a resounding esou d g success. er Exklusivwerbung. After all, the budgets have stabilised, although the economic situation in the new federal states of Germany is difficult because of the ongoing structural weakness, said Stefan Hertranft. “Although we have many manufacturing companies here, the centres where decisions are made are usually in Munich, Stuttgart or Frankfurt,” adds Hallbauer. His response to this situation: “We have expanded our sales and strengthened and modernised our field sales team in order to serve our customers even more intensively.” The unanimous view of our interlocutors is that business is becoming increasingly difficult due to more and more market participants and many small distributors, and therefore a consultant not only has to be more active, but also more creative. “What can we offer as an added value?” is the central question which the trade must ask Nature adventure – exhibition highlight: Lush greenery and exotic animals in the largest tropical hall in Europe. itself today, concludes Stefan Hertranft. This includes first and foremost consulting and customer loyalty. Despite the inhouse trade show, the decision by Hallbauer to also use the Newsweek on 30 May in Leipzig as a contact platform is the logical consequence. DISCOVERY EXPEDITION IN TROPICAL FLAIR The attractive location had certainly contributed to the success of the event. On entering the event rooms, the visitors were immersed in pleasant warm air, walked passed a real jeep at the entrance and had great views of the lush tropical greenery before entering the exhibition rooms. One immediately felt like being in a southern region. Visitors had direct access from the exhibition rooms to the largest tropical hall in Europe, showing flora and fauna from Asia, South America and Africa as well as the geological development of the three continents. About 100 animal species and 17,000 tropical plants are located in the 16,500 square metre and up to 36 metre tall hall named after Gondwana, the supercontinent in the southern hemisphere. After visiting the stands, a number of customers accepted Hallbauer’s invitation to stroll through the exotic jungle. Outside the enclosure, visitors were also able to discover and watch monkeys, birds and all kinds of small animals. This special experience of nature was an additional highlight of the day. < 35

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92