professional demands, if the insistence is on more complex details the other product segments can of course also be called on. Everything can be given high-quality customisation by means of printing and embroidering. “In the promotional products sector other products often open the door to corporate wear,” Karlowsky has learned from experience. “When, for example, a hotel orders writing pads and pens, or small confectionery items, the salesman can also always refer to our chic professional clothing. With our product diversity, quality and ability to supply we are then in with good chances.” Overwhelming proof of the company‘s capability: Karlowsky Fashion is to clad the ladies and gentlemen who will provide the guest services at the German House at this year’s Olympic Games in London. INGENIOUS IDEA: ROCK CHEF COLLECTION Again it was a trade fair that gave Thomas Karlowsky a promising idea. In 2009 he learned at a textile trade fair that the wellknown television chef Stefan Marquard was going to host a cooking show at the Intergast catering trade fair taking place in parallel. He had always been a fan of the celebrity cook with his outlandish outfit and unusual performances and so he went to take a look at the cooking show. Spontaneously he came upon the idea that Marquard could be a suitable testimonial for his collections and introduced himself straight after the show. “No interest,” was the disappointing answer. However, Karlowsky persisted, particularly as he could now no longer envisage Stefan Marquard just as a testimonial, but even as a partner in the development of a young, trendy collection for cooks who wanted to stand out from the mainstream. He presented this expanded concept to Marquard’s manager and got another rejection. Nevertheless, with a lot of patience he succeeded in making an appointment to meet the great chef in person. He met Marquard in his restaurant in Munich, and the two hit it off straight away. Karlowsky told him about his life and the history of his company, and the chef was impressed. Convinced by the quality of the textiles and equally by Karlowsky’s qualities, he contributed his name and his ideas to the development of the Rock Chef collection. A humanly and commercially profitable collaboration had been brought about, which to date has produced a constantly growing collection of striking and witty professional textiles. The highlight of the cooperation so far: To mark the 120th anniversary of the company lots will be drawn for a VIP meeting with the Rock Chef Stefan Marquard at the Karlowsky Fashion Summer Festival. < THOMAS KARLOWSKY IN PERSON What was your first thought this morning? How do I organise the 2012 Olympic Games project? When is your day a good one? When I have gained a new customer. What gets you in a good mood? Success! And what drives you crazy? People who are disorganised. What are you most likely to forgive yourself about? Being unsuccessful despite having done my very best with a clear conscience. When do you lose track of time? At the seaside with an endless view. If you were forced to take a four-week holiday, where would you go? Ostsee – Usedom, Bansin. What do you like spending your money on? Fashion! Do you let yourself get seduced by advertisements? Yes. When is a promotional product a good promotional product? When it is remembered for a long time. What is the best promotional product you have ever received? I have yet to receive it. What do you find irritating in relation to promotional products? A lack of creativity.

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