70 PRODUCT GUIDE PSI Journal 6/2012 www.psi-network.de ELECTRONIC AND DIGITAL PRODUCTS STATE OF THE ART The promotional products industry also offers state-of-the-art electronic and digital products in an innovatingly effective way. We have compiled a selection of the most innovative products on the following pages for you. The range of electronic and digital products is large and is growing steadily. In our increasingly technology-driven world, these products play an important, sometimes decisive role in our private and professional lives. The computer in the office or at home, the laptop, the handy tablet computer or smartphone, and any other storage media such as CD, DVD or USB articles have become an integral part of daily life and are here to stay. The promotional products industry keeps pace with their development and does this to its advantage. From individually-designed USB flash drives to power docks fitted with solar cells, digital photo frames, Bluetooth speakers, visually and acoustically high-tech appliances in brand qualities through to the pedometer or business card scanner, the industry offers a number of innovative, design-oriented products which achieve impressive brand recall when furnished with the appropriate advertising. Just as the term “digital” originally meant counting “with the finger”, you can also count on the impact of the products that are listed on the following pages. <

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