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50 INDUSTRY TOP DISPLAY “KNOTENPUNKT” IN-HOUSE TRADE SHOW “HUNGRY FOR SOMETHING NEW” As part of the in-house company events of the Hamburg-based promotional product specialist top display, the „Knotenpunkt (Hub)“ series experienced a successful continuation under the slogan „Hungry for something new“ in early March. The enormous interest of the visitors resulted in direct orders on the day of the trade show. Successfully tapping new customer potential is the goal the team of Hamburg-based top display International GmbH had set itself for the recent in-house trade show, promising customers: “You have the target group – we will take you there”. That such demanding challenges can be professionally met through the clever combination of promotionally effective products was already convincingly demonstrated in the past by the Hamburg company. As the promotional products industry is readily impressed by new ideas, “Hungry for something new” was also a fitting slo- PSI Journal 5/2016 www.psi-network.de Group photo with advisory team and supplier partners: Anticipation of interesting conversations with customers. gan for top display’s opening event in 2016, which traditionally took place in the agency premises and showroom of the company. The concept and choice of products were precisely attuned with one another. DIVERSE PORTFOLIO The portfolio of the 12 supplier partners was well arranged and included not only classic and trendy products but also exceptional highlights for special applications. Two lectures attracted special attention during the day. Providing practical knowledge at first hand made a lasting impact and subsequently led to an intensive exchange of information in personal conversations. Numerous customers from the entire area of northern Germany showed great interest. The resulting high quality of the inquiries and discussions at this event also confirmed that the „Knotenpunkt“ concept is the right strategy, offering customers and manufacturer partners a “genuine” added value. DIVERSITY OF IDEAS AND PRACTICAL RELEVANCE Many visitors initially obtained an overview of the new products and trends, eco-friend-

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