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44 INDUSTRY PSI Journal 5/2016 PSI 2016 INCREASE IN VISITORS FROM SCANDINAVIA The 54th PSI once again presented itself this year as a truly international platform for the promotional products industry. Exhibitors from 38 countries and a dozen international partners and associations used the leading trade show as a communication-strong forum. 473 from a total of 932 exhibitors, thus more than half, came from abroad. Also the level of interest on the part of visitors once again demonstrated the boundless internationality of the PSI. Particularly notable here was the significant increase in visitors from Scandinavia. Compared with the PSI last year (981), the number of visitors from Denmark, Norway, Sweden and Finland increased to 1,188, representing an increase of 21 per cent, and amounting to 7 per cent of the total number of visitors. Within these countries, the rise of Klaus Beyer establishes contacts with the Scandi- 31 per cent of visitors from Sweden and navian promotional products market. Finland was the highest. With a total of 406 visitors, Sweden ranks 8th among the international visitors rankings of PSI with 31 per cent. With these numbers, it is worthwhile taking a closer look at the Scandinavian market with its remarkable potential, also for manufacturers and suppliers. As a long-standing expert and participant of the Scandinavian promotional products market as a PSI representative within the ScandiBase, Klaus Beyer was again present on each day of the trade show to establish contacts with interesting industry representatives and exhibition organizers of Europe’s Nordic regions. Here the focus is on the highest quality trade shows in Sweden, Norway, Finland and Denmark. Those who want to learn more about the Scandinavian market and its possibilities can contact Klaus Beyer directly. Contact: Tel. +49 5824 985826, mobile +49 172 7477262. < HERZOG PRODUCTS PROFESSIONAL FOR FIELD SALES TEAM Zogi – the brand under which Herzog Products offers a wide range of USB sticks, power banks, music, gadgets and crystal products for the promotional products market – is now represented in northern Germany by Michael Grafe, a long-standing industry expert. According to the company headquarters in Keltern, the likeable native of Sauerland boasts nearly 20 years of experience on both the distributor and supplier side, he has been responsible for the post code areas 0 to 5 since early this year, and he is supporting the Zogi sales team from now on ”at full throttle, with a sense of humour and relaxed competence”. < Michael Grafe LM ACCESSOIRES COMPETENT GROWTH AT ”REFLECTS” At the end of last year, Jürgen Schütz became manager of the customised products department at LM Accessories, the Cologne-based supplier of promotional products. Together with his team, he is responsible for the professional further development of existing product ranges in the drop shipping business. He was managing director at Maximex for many years and maintains close relationships with suppliers in the Far East. His motivation to join LM Accessoires was “the competent approach of the Jürgen Schütz company and its vast experience in customised products, especially with pins and lanyards”. The industry expert Jürgen Schütz readily identifies with the slogan “We are Reflects” which LM Accessoires initiated at the PSI this year. He is now delighted to be able to bring its expertise to the experienced team. There was also a new addition Daniela Szente to the marketing department. As the Creative Director, Daniela Szente is responsible for launching the new Reflects brand campaign. The marketing expert and specialist in online and print marketing has been a senior member of the marketing team since the end of last year and was thrilled by her first PSI. “It‘s a great feeling to start with a new corporate identity and to develop a strong strategy together,” said Daniela Szente. <

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