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www.psi-network.de PSI Journal 5/2016 A&O ADVENT TOUR 2016 DATES HAVE BEEN SCHEDULED The A&O Advent Tour with its very special concept which successfully combines a promotional product presentation and culinary pre-Christmas get-together is now a permanent fixture in the events calendar of the industry. 23 renowned suppliers present their new collections to the professionals of the promotional products industry at eight attractive localities in Germany and then invite their guests to a tasty goose meal. After completing their work, the A&O representatives enjoyed a well-deserved meal together. This extraordinary ambience helps to strengthen and deepen business contacts through personal interaction. But after the tour is before the tour. That is why the A&O representatives already met mid-March for their annual meeting in Bonn to plan the upcoming event tour. The agenda includes specifying the exhibition dates, the further optimisation of the tour, the admission of new guest members for 2016 and the expansion of the organization team, which currently consists of five people. The meeting “fittingly” took place in a cooking studio where the participants subsequently prepared themselves for the upcoming Advent tour over a meal. The venues have not all been decided, but the dates have been scheduled: 28.11.: Hamburg 29.11.: Greater Schwerte 30.11.: Greater Köln 01.12.: Possibly Mainz 05.12.: Greater Stuttgart 06.12.: Greater München 07.12.: Greater Nürnberg 08.12.: Leipzig < MAGNA SWEETS SEALS AN EXCLUSIVE PARTNERSHIP IN POLAND As part of its international expansion, the company Magna sweets GmbH has entered into an exclusive distribution agreement with the company Zejmo & Siatecki s.c., Zielona Gora for Poland and Eastern Europe. By taking this step, Magna sweets wants to step up distribution in Eastern Europe. Zejmo & Siatecki has been operating successfully in the Polish promotional product industry for many years and distributes products of other recognized and established brands on an exclusive basis. The assortment of Magna sweets ideally complements the portfolio offered. Both companies are looking forward to good and successful cooperation. www.magna-sweets.de < The new distribution partners of Magna: Szczepan Siatecki (left) and Krzysztof Żejmo. “STARS 2016” SCHNEIDER NAMED ”BRAND OF THE CENTURY” major accolade for Schneider Schreibgeräte GmbH in Schramberg: Schneider A has been named Brand of the Century for pens by the renowned publisher “Deutsche Standards”. Brand experts commissioned by the publisher Dr. Florian Langen scheidt (“Deutsche Standards ”-Verlag) chose to include an impressive company portrait of Schneider in the published encyclopaedia “Stars 2016”. The renowned compendium “Brands of the Century” only includes brands that are emblematic of a type of product or service. Schneider is thus one of the select group of the strongest brands in Germany and joins names such as Haribo, Ritter Sport, Tempo and many other prestigious labels. In the film of the award ceremony, Dr. Langenscheidt lauds the values and development of Schneider. The published encyclopaedia “Brands of the Century - Stars 2016” states: “In the age of iPads and smartphones, handwriting remains something special, shaping human beings and their personality. Schneider Schreibgeräte GmbH has remained true to this philosophy for 75 years, most recently with their claim ‘Schneider – write it down’. Schneider has successfully mastered the balancing act between combining traditional values Made in Germany with the requirements of a modern brand. “Schneider is delighted to receive this very special award as it also underlines the current communication ”Brands need brand pens” in the promotional writing instruments segment. www.schneiderpen.de < The managing director for marketing and sales, Frank Groß, is delighted to receive the award. 41

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