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74 PORTRAIT ARNE SCHUBERT / ALLBRANDED GMBH TRANSPORTING EMOTIONS When the young entrepreneur Arne Schubert started out in the world of individual promotional products with his “allbranded” project, he already had a distinct idea of how he would promisingly combine three-dimensional advertising with digital reality. That he and his team would successfully stir up the promotional products market in a very short time with an up-to-date concept is a story that is worth telling at this juncture. PSI Journal 5/2016 www.psi-network.de It is a morning lit up by the sun of early spring when we meet Arne Schubert at the allbranded headquarters. Only recently did the company founder and his team move into the new, brightly lit rooms, situated at the intersection of the Hamburg neighbourhoods of Eimsbüttel, Altona-Nord and Sternschanze. Here is where many new, young businesses, offices and small production facilities are gathered. Innovative start-up atmosphere can be felt with every sense. The promotional products specialist allbranded fits perfectly into this fresh society. And the bright morning mood also seems an ideal background for the company creed: “No sleepy run-of-the-mill mishmash, but alert advertising” is what customers are supposed to find here. This is because Arne Schubert wants allbranded to bring people promotional products that “transport emotions”. This has been what the company has been doing with growing success ever since it was founded in 2013. And in the process, Arne Schubert and his team have taken advantage of up-to-date media from day one. As a means of distribution, allbranded puts its trust entirely in the digital powers of the internet. WHIZ KID But first let us turn the clock back a few years to a time when Arne Schubert, a native of Lüneburg, joined MyTaxi after getting his degree in international management and foreign trade from the Hochschule für angewandte Wissenschaften (HAW) in Hamburg. At that company, he succeeded in the distribution sector and was responsible for building up the distribution network in northern Germany. After he had gathered enough profound experience, he left the company to pursue his desire to be self-employed. During his course of study, he had already had an internship at a large promotional product agency in London whose business was primarily involved in sending catalogues. Since this kind of distribution appeared to him to have too little direction, he came up with a plan of his own for his first start-up: “I wanted to set up a

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