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48 INDUSTRY INTERVIEW PSF FORUM FINDS APPROVAL Roger Riwar (President of Promoswiss) and Tom Oester (responsible for events and the PSF Forum) on the PSF Forum: What did you think of this year’s PSF Forum on the whole? Thomas Oester: We are very satisfied. The decision to bring the trade show forward and change the venue has proved to be a success, which is also reflected in the higher visitor figures. The trade show was very well attended, and the AlpenRock venue was unusual and very attractive. Of course, there are always a few details that could be optimised. The experience we gained from this first event in the AlpenRock will help us with next year’s organisation. What were the reasons for changing the time and location? Thomas Oester: We were responding to the needs and wishes of the exhibitors and visitors. In early March, the exhibitors can still present their new products and the trade visitors can profit from this offering. As far as the change of venue is concerned, we mainly wanted to be closer to the promotional products distributors. A large portion of our visitors come from the re gions of Zurich/Swiss Plateau/Eastern Switzerland. In addition, the location in Dietikon is ideal and easy to reach. It is right on the highway and there is no need to drive through town. What is more, there are a large number of parking spaces around the AlpenRock. This adds to the attraction of the new venue. How was the response from exhibitors and visitors? Thomas Oester: We had some very nice feedback concerning the organisation and iconic location. As I already mentioned, there are some details we can and will improve. We involve the exhibitors here, and sent them a feedback form. We will incorporate the wishes and suggestions into the PSF 2017. Generally, the feedback was so positive that we have definitely decided to hold the PSF 2017 in the AlpenRock again. Many of the visitors appreciated the wonderful ambiance. The most important thing for them was and is the variety of the different products, and there is no doubt that we were able to offer this mix with the di- PSI Journal 5/2016 The good-humoured Promoswiss board team on the eve of the PSF Forum (from left): Christoph Zindel, Thomas Oester, Roger Riwar, Peter Kaiser, Adrian Schmidhäusler. versification of the exhibitors. Are there any concrete plans or ideas you would like to implement with Promoswiss in the future? Thomas Oester: I’d like to pass this question on to our president: Roger Riwar: On the part of the PSF, the ideas are aptly described by my colleague Tom Oester. This year, Promoswiss set a few accents. We want to grow in numbers and quality. We even received some membership pledges during the PSF 2016. The service sector at the PSF, with its service providers DPD, Schöne Transporte, PSI, European Sourcing and Promoswiss, was a highly frequented platform. We will certainly be able to benefit from this. Furthermore, we are expanding our internal educational offer. For instance, we will be offering day seminars for the areas of quality assurance and logistics in 2016 and 2017. In addition, we were able to engage a new company, Lasercut, to provide training in laser engraving and laser cutting. We would also like to further promote commercial training in the promotional products sector in the coming years.

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