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96 PREVIEW IMPRINT Published exclusively for the promotional products trade by PSI Promotional Product Service Institute, Reed Exhibitions Deutschland GmbH Völklinger Straße 4, D-40219 Düsseldorf Tel.: +49 211 90191-0 Fax: +49 211 90191-180 Internet: Publisher: Michael Freter Management: Hans-Joachim Erbel, André Weijde Editing: Edit Line Verlags- und Produktions-GmbH Dekan-Laist-Straße 17, 55129 Mainz by order of PSI GmbH Editor-in-chief: Manfred Schlösser Executive Editor: Ursula Geppert Editors: Martin Höchemer, Anke Zimmermann, Christian Jacob, Wernerr Menzel, Christoph Zimmermann, Simon Dietzen Duty Editor: Martin Höchemer Project Manager Publishing: Anja Heidbüchel Advertising Sales Manager: Anja Heidbüchel YEAR AFTER YEAR Last Christmas may not have been very long ago, but one thing is certainly true for the advertising industry, especially for representational advertising: After Christmas is before Christmas. Besides Easter, the festive commemoration of the birth of Jesus is among the most important occasions for the reciprocal offering of gifts of all kinds. In order to adequately plan business with effective advertising presents, it is important to obtain a timely overview of the products suitable for the festive occasion. We have taken these considerations into account and will be presenting new haptic promotional highlights on “Christmas and gift sets” in the June issue. In addition, we will be presenting products in the areas of “Electronics and Communication” in a further product category. Please give some consideration to the product topic of the July issue with the thematic groups “Toys and plush articles” and “Wellness and health” and send your product presentations (image and text) no later than 16 May 2016 to: Edit Line GmbH, Redaktion PSI Journal, e-mail < ADVERTISING IN A NEW DIMENSION PSI Journal 5/2016 BOFA-Doublet GmbH, the specialist for flagging, external and internal communication as well as events, is celebrating its 150th anniversary this year. Founded in 1866 as a store for decorative items and wallpaper, the tradition-steeped company has been part of the Doublet group of companies since 2012. Where visual impressions count, for example at trade shows or events, BOFA supports its customers with service and high-quality printing and advertising media. < FULMINANT TRADE SHOW COMEBACK The 30 exhibitors and the team of Hallbauer Exklusivwerbung experienced a veritable rush of visitors in the event area of the tropical hall called ‘Gondwanaland’ at the Leipzig Zoo. Following the three AHA promotional product days jointly organized with Abakus Riesa, Hallbauer succeeded in organising its own highly successful event after a two-year break. The attractive location had certainly contributed to the success of the event. < KEY ACCOUNTS Key Account Manager: Armin Cyrus, Tel.: +49 211 90 191-161, CROSS MEDIA SALES Sales Manager: Senija Menzel Tel.: +49 211 90 191-114, Karsten Böhme Tel.: +49 211 90 191-321, Sales Executive: Thomas Passenheim Tel.: +49 211 90 191-150, Alexandra Rymanova, Tel.: +49 211 90 191-315, alexandra.rymanova@ REGIONAL CONTACTS Belgium and France: Reed Exhibitions ISG Belgium and France Alexandre Graziani Tel.: +33 1 79719320, Italy: Reed Exhibitions ISG Italy s.r.l. Luigi Quadrelli Tel.: +39 02 43517048, Spain: GPE S.L. Olga Pons Tel.: + 34 93 4244000, Turkey: Istexpo Ismail Sezen Tel.: +90 212 275 8283, UK: Reed Exhibitions ISG UK Daniel Cordock Tel.: +44 20 8439 8918, Design: Edit Line GmbH, Mainz by order of PSI Promotional Product Service Institute, Reed Exhibitions Deutschland GmbH Layout: Stephan Weiß, Stephan Flommersfeld, Kerstin Vogtmann, Carlotta Katzer Photos: Lars Behrendt, Ursula Geppert, Martin Höchemer, Anke Zimmermann. The title theme and editorial content include the use of photos from Translations: Translanguage, D-40885 Ratingen Printing: Kössinger AG D-84069 Schierling Advertisement price list no. 48 of 1 September 2015 applies. ISSN number 1436-6193 Signed articles reflect only the opinion of the author. The publisher shall assume no liability for unsolicited manuscripts, photos and other documents. Return only if return postage has been paid (likewise no liability). For members of the PSI, the subscription price is included in the membership fee.

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