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2 Bei uns ist alles Gold, was glänzt. Echte Messedaten tragen dieses Zeichen: Nur mit echten Argumenten punkten. Das ist unser Ziel. Denn auf Messen, die von uns zertifiziert wurden, ist Verlass: Wieviele Besucher gab es? Welche berufliche Stellung haben sie? Wieviele treffen Einkaufsentscheidungen? Wir liefern die Antworten. Prompt. Übersichtlich. Genau. Für rund 300 Messen und Ausstellungen. www.fkm.de CONTENT PSI Journal 5/2016 www.psi-network.de ADVERTISING WITH PLEASURE 20 Enjoy with all your senses – especially tasty advertising can ensure this. For if there is not only something to see and grasp but also to taste, a good promotional product can bundle its multisensory potential to achieve an optimal effect. We also show a selection of beautiful, useful and thus clever advertising extras associated with the topic “Kitchen and lifestyle”. TRENDS & BRANDS The merry month of May 4 Drawing a big bow 6 FOCUS China: Profiting from change 8 SWEET AND CULINARY Advertising with pleasure 20 INDUSTRY PSI Trade Show: Extension of target group 38 New opportunities by change Companies, events, markets 40 PSF Forum 2016: Distinctly positive impulses 46 Top display trade show: Hungry for something new 50 KITCHEN AND LIFESTYLE Stylish accessoires 52 COMPANY Clipy: A place in the sun 70 LogoHocker: Advertising that sits 72 PORTRAIT Arne Schubert: Transporting emotions 74 NEW ON THE MARKET Innovative Promotional Products 78 MY PSI Information for PSI members 90 OPINION 94 IMPRINT 96

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