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70 COMPANY PSI Journal 5/2016 www.psi-network.de CLIPY A PLACE IN THE SUN Giving advertising messages a place in the sun – this is what the sunshades from Clipy make possible. Inventiveness, entrepreneurial spirit and charm have made the Madrid-based company into a specialist that has long been well known far beyond the borders of Spain. An impressive development for the chance acquaintance of a man with a product that once was new. Everything began with two eyes. During a visit to the USA in 1987, Carlos Jiménez rather accidentally chanced upon an unusual new product: colourfully print­ Sunshades – made in Spain. Clipy still produces its models in Spain. ed sunshades for windshields. “It is hard to imagine, but this kind sunshade was unknown in Europe at that time,” the founder of Clipy recalls. “People would normally fasten a towel or the like behind the windshield. So I acquired the European patent, adapted the product slightly, and produced 100,000.” The original model was made of simple corrugated cardboard and printed with five different motifs thanks to flexographic printing – including a conspicuous pair of eyes. “We gave eyes to cars long before the movie ‘Cars’ from Pixar Animation Studios. I should have sold them the idea, “Carlos Jiménez says with a wink. Nonetheless, he developed many other pioneering business ideas in the following years. A JUMP START FROM THE OLYMPICS However, launching the new product on the market proved difficult at first. “My original plan was to sell sunshades to retailers, not least in order to increase prod

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