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58 PRODUCT GUIDE HOT FOR NEW PRODUCTS THREE-LANGUAGE COOKBOOK The hot little card with dried chili peppers from Multiflower costs little to mail and is an ideal invitation for innovations and events of all kind. It puts pep into advertising and gets people hot for the message. It can be customized on orders of 250 or more. The package holds around one gram of dried chili peppers, which can be used both in the kitchen as well as taken straight by those who are “brave” enough. PSI 45974 • Multiflower GmbH • Tel +49 6223 866560 • PSI Journal 5/2016 Cooking has been strongly trending for years. And because this is the case, books, brochures or recipe cards with a high-quality design are ideal for use at the POS. As a rule, good recipes get tried out and then ideally kept. And this in turn ensures advertisers a long-term presence in the kitchens of the end consumers. Good recipes coupled with creative ideas can be supplied by DK Verlag in abundance. For instance, this Munich-based publishing house produced a cute kitchen brochure for sweet tidbits on order for Jacobs Douwe Egberts DE for Valentine’s Day 2015, that was handed out to customers together with a Tassimo machine and a heart-shaped baking dish. A long-lasting advertising impact because the recipes will remain with the baking dish. DK made a three-language cookbook for nobilia kitchens: international recipes from the nobilia world as a book gift for customers and employees, plus select recipe cards from the book as a giveaway at an in-house exhibition. As a special treat, the best eight recipes were also available for tablet computer. Whether digital or analogue, whether German or multilingual, and whether as book, card or app – the DK creative team has innovative ideas tailored to every target group. PSI 48489 • Dorling Kindersley Verlag GmbH • Tel +49 89 442326-228 • MAKE A WISH FOR YOUR LANYBOOK The Lanybook WMF has a cover made from Tucson material. The material is very durable and has excellent embossing properties. The Lanyband fixing the spine features a 3D silicone print with an advertising slogan from WMF. A coffee maker as a Lanybutton was attached to the band as a gel doming. The WMF Lanybook is a good example of how Lanybook can respond to the individual needs of a customer and implement them. The Lanybook – powered by Lediberg Group – is ideal to record and coordinate appointments in everyday life. Whether for private or business meetings, the Lanybook is a perfect companion and noting down things is fun. It is a nice combination of CI presentation of a company as well as practical benefits for its owner. The minimum order quantity for a Lanybook with a customized Lanybutton is 500 units. The delivery time for a book in an individual look is 6 to 8 weeks. The Lanybook uses FSC-certified paper. PSI 42438 • Lediberg GmbH • Tel +49 5261 6060 • •

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