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84 PREVIEW IMPRINT Published exclusively for the promotional products trade by PSI Promotional Product Service Institute, Reed Exhibitions Deutschland GmbH Völklinger Straße 4, D-40219 Düsseldorf Tel.: +49 211 90191-0 Fax: +49 211 90191-180 Internet: www.psi-network.de Publisher: Michael Freter Management: Hans-Joachim Erbel, André Weijde Editing: Edit Line Verlags- und Produktions-GmbH Dekan-Laist-Straße 17, 55129 Mainz by order of PSI GmbH Editor-in-chief: Manfred Schlösser Executive Editor: Ursula Geppert Editors: Martin Höchemer, Anke Zimmermann, Christian Jacob, Wernerr Menzel, Christoph Zimmermann, Simon Dietzen Duty Editor: Martin Höchemer Project Manager Publishing: Anja Heidbüchel Advertising Sales Manager: Anja Heidbüchel ENJOY IN STYLE Who would have thought that? The first verifiable structures of a kitchen, an area for food preparation that is distinguishable from a fireplace, can be found in the excavation finds of the pre-ceramic Neolithic A structures in Jericho in the 8th millennium BC. This is proof that the culture of cooking is one of the oldest civilization-forming achievements. A lot has happened since then, of course. However, the continued development of the prehistoric hearth, the kitchen, still remains the centre of domestic life. In our April issue, we address this lifestyle topic with products in the industry – and present appropriate products in the “Sweet and Culinary” segment. Please give some thought to the product theme of the June issue with the thematic groups “Electronics and Communication” and “Christmas and Gift Sets” and send your product presentations (image and text) by 15 April 2016 to: Edit Line GmbH, Redaktion PSI Journal, e-mail hoechemer@edit-line.de. < TRANSPORTING EMOTIONS When the young entrepreneur Arne Schubert started out in the world of individual promotional products with his “allbranded” project, he already had a distinct idea of how he would promisingly combine three-dimensional advertising with digital reality. That he and his team would successfully stir up the promotional products market in a very short time with an up-to-date concept is a story that is worth telling in this edition. < A PLACE IN THE SUN PSI Journal 04/2016 www.psi-network.de Giving advertising messages a place in the sun – this is what the sunshades from Clipy make possible. Inventiveness, entrepreneurial spirit and charm have made the Madrid-based company into a specialist that has long been well known far beyond the borders of Spain. An impressive development for the chance acquaintance of a man with a product that once was new. < KEY ACCOUNTS Key Account Manager: Armin Cyrus, Tel.: +49 211 90 191-161, armin.cyrus@reedexpo.de CROSS MEDIA SALES Sales Manager: Senija Menzel Tel.: +49 211 90 191-114, senija.menzel@reedexpo.de Karsten Böhme Tel.: +49 211 90 191-321, karsten.boehme@reedexpo.de Sales Executive: Thomas Passenheim Tel.: +49 211 90 191-150, thomas.passenheim@reedexpo.de Alexandra Rymanova, Tel.: +49 211 90 191-315, alexandra.rymanova@ reedexpo.de REGIONAL CONTACTS Belgium and France: Reed Exhibitions ISG Belgium and France Ombline Delannoy Tel.: +33 1 79719306, odelannoy@reed-export.fr Italy: Reed Exhibitions ISG Italy s.r.l. Luigi Quadrelli Tel.: +39 02 43517048, luigi.quadrelli@reedexpo.it Spain: GPE S.L. Ludivine Bastien Tel.: + 34 93 4244000, gpe@gpexpo.com Turkey: Istexpo Eylül Ingin Tel.: +90 212 275 8283, eylul@istexpo.com UK: Reed Exhibitions ISG UK Richard Thiele Tel.: +44 208 9 10 78 21, richard.thiele@reedexpo.co.uk Design: Edit Line GmbH, Mainz by order of PSI Promotional Product Service Institute, Reed Exhibitions Deutschland GmbH Layout: Stephan Weiß, Stephan Flommersfeld, Kerstin Vogtmann, Carlotta Katzer Photos: Lars Behrendt, Ursula Geppert, Martin Höchemer, Anke Zimmermann. The title theme and editorial content include the use of photos from www.fotolia.de Translations: Translanguage, D-40885 Ratingen Printing: Kössinger AG D-84069 Schierling Advertisement price list no. 48 of 1 September 2015 applies. ISSN number 1436-6193 Signed articles reflect only the opinion of the author. The publisher shall assume no liability for unsolicited manuscripts, photos and other documents. Return only if return postage has been paid (likewise no liability). For members of the PSI, the subscription price is included in the membership fee.

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