Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version

64 COMPANY DIE BECHERFABRIK TO GO AS A REAL PHILOSOPHY OF LIFE Coffee to go has long since become a philosophy of life. The phenomenon of coffee to take with you gives the appropriate cup its corresponding outward form. die becherfabrik in Cologne has grown to be a true specialist when it comes to promotional and to-go cups – with its own distinct philosophy. There is no lack of occasions for founding a company. Building on a patent in the family is not likely to be an everyday occurrence. Stephanie Azizi is one of the undoubtedly happy people who can say just that of herself. In this case, several factors played a part in the decision to found a company. For one thing, there is the fact that coffee has been the favourite drink of Germans for years. After all, every German citizen enjoys an average of 165 litres per year. For another, “to go” is definitely trending. In connection with the family’s own patent for manufacturing single-walled to-go cups by the offset method, it was only natural to invest in this area. PSI Journal 4/2016 So the idea of die becherfabrik was born. OCCUPY NICHES AND BECOME ESTABLISHED The founding of the company followed in 2010. What sounds reasonable and seems like a logical consequence was accompanied by the “usual start-up troubles”, Stephanie Azizi recalls. The young entrepreneur saw these obstacles rather as a challenge than as an impediment, however, as well as critical scrutiny from one or another of her competitors. The strategic orientation of “die becherfabrik” was soon defined: discover niches and occupy them to become quickly established on the market – and do so with ongoing product innovations that are consistently oriented toward the needs of customers. “The creativity of our customers constantly gives rise to expansions of the product line and to ongoing optimisation of our processes,” Stephanie Azizi tells us. What has come out of it all in the past five years in the area of to-go cups are such developments as the single- and double-walled cup, the es-

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88