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44 PRODUCT GUIDE PSI Journal 4/2016 www.psi-network.de SUSTAINABLE AND CERTIFIED ADVERTISE WITH RESPONSIBILITY Sustainability is on everyone’s lips. And rightly so, as it is gradually becoming more apparent how essential (for survival) it is to use natural resources sensibly and carefully and to preserve the ecosystem of the only planet we have at our disposal. Being responsible also means to act socially. For no prosperous life is possible wherever only “I” is in the foreground. Social behaviour, however, refers not only to our immediate society, but also to our environment, which is actually our shared world, incorporating everything that serves civilized coexistence. But without life there can be no coexistence. The basic term in Greek for life is “organic”. And the “biosphere” refers to space filled with life, literally translated from Greek the “life sphere” and thus the habitat earth. The preservation – and not the exploitation – of this habitat should thus, in a social sense, be among the highest priorities of the human species which is dependent on this habitat. This outlines only briefly what it means and how important it is to live and act responsibly. This includes sustainable action, of course. That more and more companies in the promotional products industry are facing up to the responsibility of combining ecology and social compatibility is demonstrated by the products in this section. <

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