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View as HTML version PSI Journal 4/2016 PF CONCEPT LAUNCHES “INFUSION” A LASTING IMPRESSION PF Concept is breaking new ground in the field of design options for promotional textiles. With its innovative “inFusion” technology, Europe’s multi-specialist for promotional textiles is now able to print directly into the fibres rather than simply on the fibres. The colour print looks sharp and merges together with the fabric. The result is an elegant appearance and a pure textile feeling. InFusion does not hinder the natural breathing of clothing and is The new “inFusion” technology puts colour directly into the fibre.. therefore particularly well suited for light clothing. There are no limits to the design options with this technology, and even the trendy vintage look can easily be created. “Such finished garments look like expensive designer pieces and are therefore often worn,” says a confident Ralf Oster, managing director of PF Concept. The PSI Journal will be introducing the new technology in more detail in its May issue. < FILEREX EUROPE USB KEY TO FILE BECOMES EUROPEAN STANDARD FiLEREX Europe GmbH & Co. KG is opening its European headquarters on the 18th of January 2016 in Berlin. Now that a patent has been granted for the product, previously marketed under the name «file/it», the new «File-away USB stick» is on its way to becoming an international standard. Due to its unique combination of digital data, paper and encryption technology, the standard is part of today’s trend, in the same way as cloud storage. One standard, many options! Whether it is a building project, tax return, legal deposi- The recently patented „fileable USB stick” is expected to become the international standard. tion, credit contract, catalogue, training or sales document - whoever likes keeping their documents in order, will love FiLEREX. The «File-away USB stick» archives digital data of all kinds, together with the corresponding documents right where they belong: in their respective binders. It is perfect for filing away additional documents (statistics, tables and calculations as well as photos) and being able to find them easily at any time. Advertisers can also benefit from the smart idea of attaching an electronic storage medium to important paper documents. By using a convenient accessory to associate themselves with something really useful, they can win the hearts of customers who appreciate order and organization. Hans-Christoph Kaiser, CEO of FiLEREX Europe GmbH & Co. KG explains; «The patent grant is a breakthrough which attests to our creativity and capacity for innovation in a competitive market. Our vision is to set an innovative international standard. Our mission: as a market leader, to provide customers with many solutions and Hans-Christoph Kaiser, managing opportunities! I am very confident that we can make director of FiLEREX Europe GmbH an attractive offer to our European customers, with & Co. KG. our experienced worldwide sourcing and flexible local assembly in different colours, technologies and customized finishing.» For the company, the new exclusive standard programme also includes offering professional and industrial media and 3D printing. «FiLEREX Europe GmbH & Co. KG will do everything necessary so that consumers everywhere will be able to benefit from the new standard «, promises Kaiser. < 37

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