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79 PSI BUSINESS PERFORMANCE INDEX MAKES US FIT FOR THE MARKET comparison with others – called bench- A marking – helps one to understand how competitive one is for the future. This essentially involves identifying one’s strengths and weaknesses and identifying measures to improve. In order to enable benchmarking for the promotional products trade, the PSI together with the renowned market research institute techconsult is currently setting up a project which will enable the performance of trading companies to be measured and which will allow each promotional product distributor to measure itself. This “PSI Business Perr formance Index” is based on, inter alia, the query of f relevant data in the areas of purcha- sing, sales, finance, marketing, logistics, personnel. The query is similar to an online questionnaire as in the case of the PSI Industry Barometer. From the sum of the anonymously collected data, the average values of the created data pool allow a comparison with one’s own company. Only similar companies are considered. In this way, each trading company obtains a specific analysis with recommendations for action which serve as a basis for successful business planning. PRECISE COMPARISONS WITH COM- PETITORS THANKS TO REAL DATA In order to populate the database with the necessary data, all interested parties are invited to actively participate: and then under Services simply select PSI Business Performance Index. The query alone is of concrete benefit for participants as they are navigated through a proven structure which systematically detects and shows the workflows (processes) within their own company. Thus even at this point, weaknesses or previously unnoticed aspects can be detected and illuminated. < Questions about the PSI Business Performance Index can be answered by the PSI Marketing Team: telephone +49 211 90191-719 or by email Online questionnaire at �Services � PSI Business Performance Index. PSI Journal 4/2016 NOW UPDATE OF SUPPLIER ENTRIES The PSI Supplier Finder is a reliable source for distributors in their search for suitable PSI suppliers. Companies in the PSI Supplier Finder will be found. The official supplier directory of PSI is released twice a year and is sent to all PSI promotional products distributors. In addition to company master data, it also contains important information such as product categories and acquired certifications. PSI members (manufacturers and suppliers) can now update their entries in the first edition of the Supplier Finder 2016. Entries can be made until 6 May 2016. < To edit the online form PSI members can log in with their PSI login data at

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