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38 INDUSTRY PSI FIRST 2016: PEOPLE’S CHOICE AWARD A GENUINE ASSET A brilliant idea, a market niche or a passion that has the potential for more: innovations are the ‘icing on the cake’ in the promotional products industry. 50 new promotional products were presented at the PSI 2016 within the scope of the PSI FIRST Club – and the trade show visitors made their choice. The three winners were recently honoured at a festive dinner in Düsseldorf. Products and services that enrich, strengthen or expand the market deserve a proper debut. Thus, the promotional products industry not only celebrated the start of the new year for promotional products in January 2016 during the PSI, but also the first presentation of a total of 50 new promotional products. And these product premieres also experienced another premiere at the same time, because for the first time the trade show visitors chose which of the innovations they deemed to be most convincing. At the top of the list of crowd favourites was the fixxo universal smartphone mount for the car from BEMAG Sascha Behrendt / fixxo Germany. Second place was awarded to the concrete power bank by Vim PSI Journal 4/2016 www.psi-network.de Solution GmbH. The Suncard sunglasses in a postcard by PLAYGRND Labs / Menzel GbR followed in third place. The three winners were honoured on 16th February 2016 with the People’s Choice Award at a festive dinner at INNSIDE Düsseldorf Hafen. The choice of location as well as the strong PSI presence highlighted the high standing enjoyed by the PSI FIRST Club within the international network of the promotional products industry. PSI managing director, Michael Freter, had the honourable task of presenting the awards to the beaming winners above the rooftops of Düsseldorf. With a focus on the award winners, but also upon the other 47 PSI FIRST products, he emphasised: “Innovations are an asset for the industry” and thus summarised the intention behind the launch of the PSI FIRST Club two years ago. The only downside of the successful evening through and through: the first prize winners (BEMAG Sascha Behrendt / fixxo Germany) were unfortunately unable to attend at short notice. Beyond the People’s Choice Award and the festive dinner, what distinguishes the PSI as an international network became evident during the evening: active discussion took place and attendees sat together in a jolly gathering until the late hours of the night. <

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