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40 INDUSTRY K+M PROMOTIONAL PRODUCTS TRADE SHOW ACHIEVING SUCCESS TOGETHER Distributors, suppliers and customers form a team that implements successful projects by joining forces and sharing ideas – this idea was behind this year’s motto of the promotional products trade show at K+M on 25 February 2016. The friendly and dedicated cooperation of exhibitors, hosts and customers once again demonstrated the successful concept of the event. The streets around the promotional product centre of Rhine-Main are usually crowded when K+M Werbemittel GmbH invites guests to its promotional products trade show in late February. The professionally organized in-house trade show which Managing Director Stéphane Hennig and his team organise each year in the company’s own spacious showroom is regularly well attended. Whether it be outside on the premises or in the showrooms, the trade show is bustling with activity throughout the entire day. There were 302 visitors this year; almost all invitations were accepted. Hennig was particularly pleased about this as it is also indicative of how important the event is for the customers. PSI Journal 4/2016 The exhibitors’ activities were very well received. At Senator, for instance, mugs were printed. INTERESTING PRODUCT PORTFOLIO The trade show is popular among exhibitors and customers alike. Everyone likes to come because the mood is good, the atmosphere is relaxed and the exhibitors are actively engaged. There is no hectic rush as they do not have to lug stands around or spend ages assembling them: they simply place their products in the clearly arranged shelves of the showrooms where they then remain for a while. It is also not necessary to disassemble any stands. This system has proven itself and allows optimal customer information at a manageable cost for exhibitors. “The suppliers were thrilled because there were terrific customers who received in-depth information” said Hennig. “And although our event is an info trade show, we also received specific inquiries.” The major exhibitors were also joined this year by newcomers with

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