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www.psi-network.de PSI Journal 4/2016 presso cup, the foil cup, the ice cream cup, and most recently the cake and cook cup. Yet “die becherfabrik” is by no limited to the production of cardboard drinking cups. Its repertoire, after all, also features porcelain cups. Here, too, “die becherfabrik” gives proof of its versatility. Whether direct or transfer printing, innovative colouring by means of Hydrocolour or laser engraving, sensitive or Crystal touch, art print or Magic Mug decoration technique that changes colour when heated, the Colognebased company offers many technological methods to give porcelain cups that certain indefinable appearance. ENVIRONMENTALLY AWARE AND SOCIALLY INVOLVED For “die becherfabrik”, “to go” is far more than just a lifestyle focusing solely on coff fee. This family enterprise joins the “to go” idea with a special kind of environmental awareness. This awareness also means that “die becherfabrik” makes use of climateneutral printing processes. To this end, the company supports the “Project TOGO” located in the West African country of Togo and dedicated to the reforestation of wasteland to create natural or sustainably managed forest, as well as organic farming. In this context, the company works together with the local population, from setting up tree nurseries, to the care, monitoring, and managing of forests and arable land, right up to supplementary infrastructure projects. However, “die becherfabrik” does not stop at climate-neutral printing processes. Stephanie Azizi sees her company strongly attached to the idea of environmental protection in the future, as well. “We are working on materials and processing ideas that do justice to this claim,” is how she describes what “die becherfabrik”is doing today in the interest of tomorrow. The company’s readiness to make generous donations to refugees and its social involvement in the local football club are firmly and entirely rooted in the present. Stephanie Azizi owns “die becherfabrik”. She is proud of the company‘s development. “die becherfabrik” belonged to the exhibitors of PSI 2016 KEEPING CLOSE TO CUSTOMERS IS OF THE UTMOST IMPORTANCE Having goals and being committed to work to achieve them is one thing. Another thing entirely is the success that Stephanie Azizi can proudly look back on. This includes having large companies among her customers after just five years on the market. A success that is not least the result of the strengths of “die becherfabrik”. Stephanie Azizi names a handful of other good reasons that speak in favour of her company right off: speed, innovative power, goodwill, constant personal contact to customers, and thus a close bond with the customers. This also shows in the new store opened in Cologne-Porz in 2015, where the entire product range is on display. Here customers can get in-depth consulting and have a layout for their cup prepared right away. Of course, they can also make sure of the quality of the cups right on the spot, a quality that, as Stephanie Azizi confidently says, can be “seen and felt” – and is by no means boring. It is not for nothing that the motto of “die becherfabrik” is “Colour your coffee”. < 65

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