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View as HTML version PSI Journal 4/2016 interesting product portfolios. K+M was thus once again able to present a wide range of promotionally effective products to its customers. EVENT CHARACTER IS WELL RECEIVED This year the distinctive event character of the trade show was especially noticeable: On display were not only products – some exhibitors also offered visitors a look behind the scenes. For instance, at Senator it was possible to “commission” a custom printed mug and watch how it is created. This offer was very well received. InCrystal also offered something Crowded aisles, enthusiastic visitors: A familiar sight at the promotional product trade show. out of the ordinary: glass products were finished there by using laser engraving. Klio demonstrated that its smoothly writing ballpoint pen was not created by coincidence, but rather by the fact that the refill has to undergo extensive tests. The manufacturer of writing instruments and refills had installed a professional refill test machine that enables the refills to automatically write over many kilometres. If you fancied something sweet, sweets boiled and shaped in the traditional way were produced by an employee of Jung Bonbonfabrik. Zogi demonstrated their much acclaimed PSI campaign in Obertshausen: visitors were able to have their personal power bank printed with their portrait (taken on location) using digital printing. A nice idea which gave the customer a high-quality, personalised gift as well as information on digital printing. Kahla brought along a coffee stand where visitors could select different coffees – naturally in Kahla mugs. The beauty of the campaign: They drew attention to their products by highlighting their production, finishing and use. This made the products more tangible and aroused enormous interest, making it an ideal way to connect information and experience. The response to the various demonstrations was similarly enthusiastic. A prize draw in keeping with the motto “Achieving success together” rounded off the event. STRONG CONCEPT, PROFESSIONAL IMPLEMENTATION The promotional product trade show in Obertshausen has always stood for professionalism, but it is also known for its pleasant atmosphere as well as the warm and personal attention given by the K+M team to its customers and exhibitors. Every year the team members wear a new, chic outfit, including a shirt embroidered with his or her signature. The team is always at hand to accompany customers to the exhibitors, to answer questions and to give advice on innovations and trends. This off ten results in further discussions in which ideas and special designs can be considered. Last but not least the irresistible aroma from the catering zone entices all those present to stop by. Just as legendary as the trade show is the catering with its unrivalled quality – and this year was no exception, as everyone agreed. < 41

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