Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version

42 INDUSTRY 12TH BARTENBACH DAY OF THE PROMOTIONAL PRODUCT FUNFAIR OF IDEAS Colourful, exciting, creative – the funfair as a large stage where you can see, experience, and try out new things, was the force behind the conception of this year’s Bartenbach Day of the Promotional Product in Main on 3 March. The 37 exhibitors presented a wide spectrum of promotional product ideas and caused many a surprise with campaigns and demonstrations. A total of 485 professional visitors from the Rhine- Main region and far beyond came to get informed, advised and enthused. We always focus on providing a genuine haptic experience,” explains Managing Director Tobias Bartenbach. “That is exactly why people are so keen to go to funfairs and that is exactly why our customers like to come to us. They want to feel something new, hear some- thing unusual, try out something funny. They are looking for new ideas they can in turn use to win over their customers and partners.” In this sense, the event at the Lokhalle in Mainz was once again a top-notch source of inspiration. Marketing experts came from all over Germany PSI Journal 4/2016 Managing Director Anne Bartenbach and the “Rhine-Hesse Piaggio Ape”, the original sales stand of the Rhine-Hesse anniversary collection, which was presented live at the Day of the Promotional Product. to get informed of trends and new products on the market of likeable, three-dimensional advertising vehicles. SHOWCASE PROJECT 200 YEARS OF RHINE-HESSE As soon as we entered the place we noticed the different structure of the trade show compared to previous years. The stands were arranged around a special area in the centre presenting a current merchandising project: on the occasion of the 200th anniversary of the Rhine-Hesse region this year, Bartenbach had set up a display of a compete anniversary collection on behalf of Rhine-Hesse marketing. During the inception and distribution process, the entire value added chain was needed, from the idea to the design and production, from distribution to their own online shop, right up to logistics. The Rhine-Hesse anniversary collection was presented live at the Day of the Promotional Product and off fered for sale – of course, in a specially branded mobile sales stand on three wheels, the Rhine-Hesse ape van. This novel conveyance was a cleverly placed eye-catcher demonstrating the company’s conceptual competence.

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88