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42 INDUSTRY 12TH BARTENBACH DAY OF THE PROMOTIONAL PRODUCT FUNFAIR OF IDEAS Colourful, exciting, creative – the funfair as a large stage where you can see, experience, and try out new things, was the force behind the conception of this year’s Bartenbach Day of the Promotional Product in Main on 3 March. The 37 exhibitors presented a wide spectrum of promotional product ideas and caused many a surprise with campaigns and demonstrations. A total of 485 professional visitors from the Rhine- Main region and far beyond came to get informed, advised and enthused. We always focus on providing a genuine haptic experience,” explains Managing Director Tobias Bartenbach. “That is exactly why people are so keen to go to funfairs and that is exactly why our customers like to come to us. They want to feel something new, hear some- thing unusual, try out something funny. They are looking for new ideas they can in turn use to win over their customers and partners.” In this sense, the event at the Lokhalle in Mainz was once again a top-notch source of inspiration. Marketing experts came from all over Germany PSI Journal 4/2016 www.psi-network.de Managing Director Anne Bartenbach and the “Rhine-Hesse Piaggio Ape”, the original sales stand of the Rhine-Hesse anniversary collection, which was presented live at the Day of the Promotional Product. to get informed of trends and new products on the market of likeable, three-dimensional advertising vehicles. SHOWCASE PROJECT 200 YEARS OF RHINE-HESSE As soon as we entered the place we noticed the different structure of the trade show compared to previous years. The stands were arranged around a special area in the centre presenting a current merchandising project: on the occasion of the 200th anniversary of the Rhine-Hesse region this year, Bartenbach had set up a display of a compete anniversary collection on behalf of Rhine-Hesse marketing. During the inception and distribution process, the entire value added chain was needed, from the idea to the design and production, from distribution to their own online shop, right up to logistics. The Rhine-Hesse anniversary collection was presented live at the Day of the Promotional Product and off fered for sale – of course, in a specially branded mobile sales stand on three wheels, the Rhine-Hesse ape van. This novel conveyance was a cleverly placed eye-catcher demonstrating the company’s conceptual competence.

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