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www.psi-network.de PSI Journal 3/2016 er for brand content offered via website or app. Development of new target group segments via offline contact points. Providing up-to-date documents and sales materials for field staff. The possibilities are virtually unlimited. The handover of the Post-it® Notes connect promotional product marks the start of sustainable, interactive customer loyalty. The promotional product can thus be strategically used as an entry, accelerator or reach enhancer in the overall communication. EASY AND FAST The focus is on “simplicity” both in the handling for the advertiser as well as for the consumer. Initiating the campaign only requires a few key data on the run time, dates and memory size. The digital content can easily be uploaded and updated by the advertiser via a portal. The user downloads the free app and then registers himself in three quick and easy steps. Alternatively, he can log in via the website. He can then use his cloud memory from any device when on the go, at no charge and without any restrictions. His personal upload key is the key to his Cloudbox which he always has on his smartphone. HAPTIC ADVERTISING RELOADED The innovative combination of the two media makes Post-it® Notes connect a particularly versatile image carrier that is backed by the premium brand promise and quality of Post-it® Promotional Products. The haptic, multisensory brand experience will remain lasting and highly effective in the future. But with blurring boundaries between analogue and digital, the promotional products industry faces the challenge of offering relevant brand experiences that communicatively accompany the customer beyond the interfaces. Post-it® Notes connect meets the increasing need for media-independent, mobile, interactive and relevant communication. Not only does this ensure the transition from haptic to digital communication, it also creates a genuine online benefit for the consumer, far beyond advertising messages or gimmicks. NEW MEASURABILITY The new measurability, which until now has been rather difficult in haptic advertising, is exciting for the advertiser: When distributing his promotional product, he not only obtains valid e-mail addresses with which he can also contact his customer beyond the cloud memory. He can observe and evaluate rates of activation and clicking behaviour – and thus has a valuation basis for the effectiveness of its promotional product expenditures. Detailed information and contact details are available at: www.promotion.michaelschiffer.com < ta able, te act e custo e loyalty. 87

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