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View as HTML version PSI Journal 3/2016 wmm, we can show how versatilely promotional products can be employed in a company to support their CI.” “HIGH STANDARD MAINTAINED” The number of visitors this year did drop by 300, but on the other hand the guests took all the more time to examine the new products and their possible applications. The exhibitors also confirmed this and spoke of “top-class visitors, who did not have to wait at the stand” and “a high quality of enquiries thanks to the more in-depth conversations”. Thus it comes as no surprise that the exhibitors were very satisfied again and almost all of them would like to come back to wmm in 2017. On average the length of time the visitors stayed was three hours. And the statistics of the digital trade show enquiry system registered the same amount of enquiries as in 2015 despite the decline in the number of visitors. “We have maintained the same high standard as we have had for years in respect of both visitors and exhibitors and we are delighted that wmm This year, again, there were top-class talks on industry-related topics. enjoys such great popularity,” comments Michael Hagemann. “Furthermore, we are pleased to have created a wonderful platform for the medium “promotional product” in an extremely pleasant trade show atmosphere. The exhibitors supported this with fantastic stands and friendly staff. And we were able to show the highly interested visitors, some of whom had come from all over Germany, how versatilely promotional products can be employed in companies.” MANY USEFUL TIPS Promotional products are an important component of companies’ marketing mix and are coordinated with their CI. “Creativity means finding exactly what fits with the philosophy of the giver and encapsulates their message but simultaneously suits the recipient and is additionally so likeable and practical that it will not end up going straight in the bin,” Michael Hagemann observes. At the stands of the five promotional products agencies that act as the hosts of wmm, the visitors were given numerous useful tips as to how they could incorporate promotional products of all kinds into their communication strategy in such a way as to promote sales. INFOTAINMENT RICH IN VARIETY The supporting programme of wmm followed the motto of the trade show “Quality before quantity” with specialist talks by various top speakers in a special lecture forum. So this year, again, presentations of very high quality were to be heard. On the first day of the trade show, Karl Werner Schmitz spoke on the topic “Tactile selling – 5 senses sell more!” and Rolf Schmiel on “High flyers – the unvarnished Michael Hagemann, from the organizer pro- mo event, greeting the trade show guests. truth about motivation”. On the second day the focus of the lecture forum was on Sandra Schubert with “Happy sales – simply selling more easily with a smile!” and Stephan Ehlers with “Knowledge. Desire. Ability. Action”. “It is particularly important to us to be able to offer the visitor varied and up-to-date infotainment besides attractive stands and the latest product trends,” says Michael Hagemann and sums things up: “Behind wmm is far more than just ‘renting out stand space’. It is details that are often unseen but can be felt which show that this event is organized with a great deal of passion. From that point of view, too, the 2016 edition of wmm was a great success once again.” < 67

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