Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version PSI Journal 3/2016 Fruitful dialogues in the pleasant atmosphere of the ZKM art centre. A FULL DAY “Our most important goal as an organizer is to present our customers a well-appointed portfolio of traditional and trendy products. That is why we brought thirty supplier partners aboard this year so that together we could competently inform and advise customers,” Hauptfleisch explained. The trade show was attended by 218 visi- tors from 148 companies – a very good result for a full day. At times, the stands were besieged by customers, particularly in the morning, a situation that could not have been better for the exhibitors and organizers. In the latter half of the day, the stream of visitors calmed down somewhat before gathering strength again in the late after- noon. Hence a positive feeling spread among the exhibitors, who were seen reading stacks of contact forms near the end of the event. Some customers took advantage of the day to look around and get an overview of new products and trends. Corporations in particular start planning marketing campaigns early in the year, so the date of the trade show was chosen wisely from this point of view. Others already had their eyes on specific projects and were collecting ideas on how best to implement them. The exhibitors and the consulting team were glad to give them help. SPACIOUS SETTING In order to make the customers feel at ease, Hauptfleisch places great value on choosing an appropriate location. It must be prestigious, but not so large that the participants feel lost in it, he explained. Choosing the ZKM this year was right on the mark, since the elegant, stylish ambiance of the foyer in this well-known art centre provided a spacious setting for the exhibition. The ZKM is a cultural institution that is unique in the world in that it houses so many museums and research institutes under one roof with a high level of name recognition. The building alone is well worth a visit. HOME EDITION PLANNED How does Hauptfleisch intend to approach the topic of in-house trade show in the fu- Lediberg has given a whole new meaning to sustainability. Ursula Will presented Appeel, notebooks made entirely of apple leftovers, the first of their kind in the world. ture? One thing is already certain: “The next trade show will be a ‘home edition’, as our headquarters has a lot of interesting things to offer that we would like to show our customers,” said Christian Hauptfleisch, looking ahead. For instance, there is the high rack warehouse completed in 2014, the showroom, and the textile finishing, which is done almost entirely inhouse. After all, the PSI has been demonstrating for years that textile is a major topic – including for Werbepräsente Hauptfleisch. < 65

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98
Page 99
Page 100
Page 101
Page 102
Page 103
Page 104
Page 105
Page 106
Page 107
Page 108