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38 PSI 2016 SPECIAL many years in this area making him a recognised expert in the Scandinavian promotional products market – welcomed visitors as a PSI representative. Further international meeting points in Hall 12 included the BPMA Pavilion, which was not only home to the British industry associa- a tion but also six exhibitors from the Unit Un - ed Kingdom, the stand of the Dutch ch asso- ciation PPP, as well as the PromZ Z Pavilion. P The integrated and long-since ce iconic Hol- land Bar once again proved ed to be an abso- lute magnet. Here, on th the first day of the trade show, the “Prod roduct Media Advisor of the Year” (PMA) A) was w elected for the first time in the best est of spirits and accompa- nied by ecstat tatic applause by attendees. The PMA 2015 15 was awarded jointly by the pro- mobiss ss magazine and the Belgian associ- ation on BAPP. The first award winners were: Gemaco G (gold), Van Bavel Premiums & Gifts (silver) and Sky-O (bronze). Only the PSI partners ASI (Advertising Specialty Institute) from the USA and PTE (Promotion Trade Exhibition) from Italy invited visitors to the exhibition halls 9 and 10. STRONG EUROPEAN ASSOCIATION NEEDED The particular importance of international industry associations manifested itself not only in their strong showing. Michael Freter expressly emphasised their significance in his opening speech in the scope of the press conference: “Actually there is also a need for a strong European association of the promotional products industry. Actually. Because we need associations who also make their voice heard politically and in dialogue with the advertising industry. This is the only way to present the strength of our advertising medium even better in the broader market of the advertising industry”. < PSI Journal 3/2016 FRENCH ASSOCIATION INVITED GUESTS TO THE APÉRIPUB Whilst the space behind the PSI Institute – Competence Area in Hall 9 began to fill with party goers of the PSI AFTER WORK Party, French exhibitors and suppliers met at the Apéripub right next door in the Executive Lounge. The French industry association 2FPCO had extended the invitation to the informal happy hour. While enjoying select wines and culinary delights, the French representatives exchanged information and ideas among themselves at the beginning of the promotional product year – in a relaxed, casual and witty atmosphere.

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