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View as HTML version PSI Journal 3/2016 sent, we are the first promotional textile manufacturer with the Fair Wear seal of quality not only in Paris, but also throughout France. The same applies to our textile bags, which were awarded the environmental certificate. What is more, we have worked up a new concept, Any Wear, and have started putting it into practice. Our goal here is to make SOL’s the biggest specialist for textiles and luggage. This means the greatest possible product variety, the greatest market dissemination, in short, to reach the entire spectrum of our huge segment. What can you say about new product trends and services? the strategic changes I menmarket can expect to see a numsting new products. I just men- Any Wear concept. Of course, cludes not only all facets of the ment, but also the entire specrtswear for leisure time activias for team sports, also comprising corporate wear with a comprehensive range of work clothing for a wide variety of different industries with the related demands for functionality and quality. We are aiming to reach 100 per cent, would like to get the very best from all the disciplines of our business and fully exploit the almost unlimited possibilities of design, variety, and distribution of our quality textiles. From this we can infer that we now have an immense catalogue. Last but not least in these times of flourishing onlin in trade, we launched a product line on n th market in which customers can choose e fr f various collections of our SOL’s No o L line of apparel fabrics and design the hei What is the current situation of the French promotional products market in general? If we want to talk about the France of f 2015 2015, we have to admit that the economic situation is very difficult at the moment. Of course, this is closely related to the terrorist attacks. People are naturally traumatized, and there were many cancellations of travel reservations. However, tourism is not the only industry that has suffered; the souvenir segment is also quite affected by this drop. At the same time, the oil market has changed and thus also weakened the economies of certain countries. Much has started rolling from a geopolitical point of view, resulting in an economic climate that is not very good at the present time. Fortunately however, we can assert that the French morale is still intact despite these special circumstances, are courageously looking ahead, and have managed to keep their optimism. We too are still motivated, especially with our internal orientation with Alain Milgrom, Präsident von SOL‘S Europe Any Wear, above all, owing to the surprising fact that we at SOL’s can look back on an increase of around 15 per cent in the 2015 balance sheet. This is, of course, primarily due to our brave and motivated staff. Many of our employees live in Paris and some even had their families and friends directly affected by the shocking events. Nonetheless, life goes on for them, as well, and for all of us – we are still looking ahead and even now have our eyes on next year, when SOL’s will look back on 25 years of corporate history. < 13

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