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View as HTML version PSI Journal 3/2016 Dagmar Kornhaas, Maxx Factory/Papyrmaxx Ralf „Felix“ Zahn, Kössinger For Kössinger, the PSI is an established fixture in the market and an indispensable marketing tool. “The number of visitors was significantly higher than in the previous year. I particularly enjoyed the positive mood in which the majority of the distributors started the new year. Kössinger also used its trade show presence to present its marketing services for distributors, for example the “cup calculator”: This tool allows the distributor to make an offer for a customised cup at indus- try prices within seconds. Our PDF marketing service was also very well received. We offer the distributor a wide range of ready-prepared marketing campaigns. He simply selects the appropri- ate version for his objective and can send it directly as a newsletter or mailing to his customer,” explains Zahn. Reza Etehad, Tröber For more than 60 years, Tröber has been synonymous with the development, design and market- ing of cigarette lighters, smoking accessories and promotional products. The long-standing PSI exhibitor brought along lots of new products to this year’s trade show. The open stand concept focused more on the presentation of services, whilst products took a back seat. For instance, there was a special focus on “Atomic Wood Decor”, a particularly high-quality finishing option. What is this exactly? “The carrier material for the advertising message is wafer-thin real wood, which is printed and then applied to the lighters. Atomic Wood Decor ensures lighters made of plastic or metal have a luxurious look,” explains Reza Etehad. Also on display were new product lines made of cork and bamboo, which recently enriched the product portfolio of the Hamburg company. Advice was also very important: Among other things, customers were able to find out how they can use the latest technologies with the Tröber Digital Services to boost their busi- ness. “Good conversations, ample contacts, also international ones. The number of Russian and Ukrainian customers, however, has been declining,” concludes Etehad.

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