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PSI 2016 SPECIAL PSI Journal 3/2016 www.psi-network.de Armin Flörke, Hermann Flörke GmbH Florian Fickenscher, Logolini Präsente Logolini, which evolved from a family-run pastry shop that dates back to 1625, is equally committed to craft and tasty delights. To this day, the company Fickenschers Backhaus has stood behind the vast assortment of custom-printed shortbread biscuits and cookies. In addition to these classics, the long-standing company also enriches the promotional products market with tortes, cakes in a jar and all kinds of candies and sweets. “We are very satisfied with the trade show because we have had a lot of contacts and lots of excel- lent conversations. I was really delighted about that and even a little surprised”, said Florian Fickenscher. “Our logo biscuits are particularly popular. They are inexpensive, verr satile and can be customised from just 400 pieces using digital printing.” The tortes can even be made as a single production and shipped according to customer specifications. Mark Busche, Smake GmbH Following a break of several years, it was again time for us to attend the PSI as an exhibitor. With the unique e-commerce solution ‘Smake’, which we have now adopted as our company name, we are offering promotional product distributors a hassle-free interface for their system. It enables them to create and distribute individualised merchandising articles on demand through their own shop regardless of the order volume. The stand location and the interest shown were overwhelm- ing and overall the trade show went superbly for us. Visitors took the time to learn the qualities and benefits of Smake. The PSI was also very helpful in terms of the stand design and also very flexible at short notice. A special word of praise goes to Ms Proietti from the PSI Team. Even the business card scanner (Scan to Lead) helped us a lot. While assembling our stand, we booked our stand for 2017. We are now busy with the follow-up work of the trade show.

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