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www.psi-network.de PSI Journal 3/2016 GERHARD HÄDICKE, HÄDICKE DECEPTIVELY REAL The special feature of our products is that these “glasses” look deceptively real, just like glasses filled with real beer, red wine or cola – but actually they are candles! They are made of paraffin in the upper part and a special candle gel in the lower part. The candles burn perfectly and are available on request with or without a fragrance. The target groups include beverage producers, breweries and pubs, as well as hosts of giftware and retail traders. “After having received frequent orders from this area, we now want to develop the promotional product sector. We are participating here for the first time and can already see that our range of products is very well received. We are very surprised at the great response,” summarises the inventor Gerhard Hädicke. HENDRIK SCHICKE, MR. CARDBOARD 3D GLASSES FOR A 360-DEGREE PANORAMIC VIEW “We offer 3D glasses for mobile phones, which allow you to not only see in 3D, but also in 360 degrees – putting you smack dab in the middle of the action. The idea was picked up by Google around two years ago. The focus is on the individualisation of the product, which is particularly interesting for the German market at the moment,” explains Hendrik Schicke. The glasses can easily be assembled within ten seconds without having to tinker. “As the leading promotional products trade show, the PSI offers us an ideal platform to present our product: it is an excellent product for customised advertising and is also ideal as a mailing supplement or giveaway thanks to its clever folding technology. We also meet the highest demands on quality when it comes to printing and customisation.” 33

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