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28 PSI 2016 SPECIAL PSI Journal 3/2016 www.psi-network.de ADDICTED TO MORE Throughout the year there are countless opportuniti ties to delight some- one with a promotional product. And since representa tational advertising appeals to more than just one of our senses, it is demonstrably more effective than other forms of advertising. Advertising becomes truly multisensory when it also tastes good and causes people to be posi- tively “addicted” to more. Just like at the company Zuckersucht, a highly efficient manufacturer in the area of sweet promotional products. Unique products are manufactured and refined daily in the finest qua- lity of master confectioners. This could also be observed and tasted at the company’s stand at the PSI, where gingerbread heart rts were indivi- dualized and distributed to visitors. www.live-to-cake.de INDIVIDUAL DESIGN OPENS UP MARKET OPPORTUNITIES For over 10 years, ye the stand of the four experienced designers has served as a competence centre for design and product developm pment. The quartet appeared at the PSI 2016 with a new line-up: Jörg Langkop, a long-standing colleague of Lutz Gathm hmann, Henrich Piltz and Manfred Makedonski has joined the team. “Explaining the promotional products industry through thr the design process is an extremely important task because suppliers can seize a larger market opportunity wit ith individual design. On the other hand, anyone offering only a commodity remains comparable. If the worst comes to the th worst, wo st, a co company’s pa y s image age ca can be tthreatened eate ed by ccheap eap imported po ted pproducts,” oducts, eexplained pla ed Langkop. a g op. Numerous u e ous eexample a ples les oof Ambassadors of good design: (left to right) Henrich Piltz, Lutz Gathmann, Jörg Langkop and Manfred Makedonski, PSI Design Forum.

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