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View as HTML version PSI Journal 3/2016 MEASURED APPEARANCE Steeped in tradition and modern at the same time is how the company meterex presents itself – specialists in the field of measuring tapes and folding rules. In 2015, the company looked back on 95 years of successful corporate history. As a regular guest of the PSI, the focus was, however, on the new promotional product year. In their segment, the high standards of quality, finishing, practical benefits and customizability make meterex products tailor-made and lastingly effective, and thus also highly coveted promotional products in which numerous customers throughout Europe gladly put their lasting trust. Serving as an original eye-catcher at the stand was an oversized light rule, the dimensionally accurate “longest torch in the world”, in which five years development were invested and which has already been patented in ten countries. TECHNIQUE MEETS DESIGN Among the popular and indispensable ble e regular guests at the PSI is the company Nestler-matho Nestler-ma Nestler-math from Baden-Baden. Once again, the e specialist pecialist for design and lifestyle products came up with w an impressive and versatile range that at – – as as befits befits a a haptic haptic event event like like this this – – vividly vividly and and ttangibly reflected the characteristic corporate rate te slogan “Technique meets design”. At the usual usu u location in Hall 12, the two managing directors ors s Karin and Peter Pfrommer together with the ttheir strong team welcomed customers and newly y interested nterested parties parties from from all all over over Europe, Europe, who w were impressed by the quality of the technical products oducts ucts with a harmonious function and design. ddes SMART, HIP AND MULTIMEDIA The Swiss writing utensil specialist Prodir showed itself to be as modern as on all its corporate levels in its new trade show presentation at the PSI. The company claims its products are not only good to write with, but also to appear credible turns out to be surprisingly new and differr ent over and over again. And so it was at the Prodir stand, whose design awakened curiosity for the latest ballpoint models. A smart, hip and wide multimedia panel enticed people inside, where writing and advertising came together in an unmistakable way. 23

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