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66 INDUSTRY WERBEMITTELMESSE MÜNCHEN 2016 SUCCESSFUL OUTCOME DESPITE DROP IN VISITORS Once again, the latest Werbemittelmesse München (Munich Promotional Products Trade Show, wmm for short), the largest industry event in the south German region, provided an impressive platform for the medium “promotional product”. 1,200 trade visitors came to the M.O.C München event centre on 20 and 21 January and informed themselves about the latest product trends. The five promotional products agencies hosting the event – Active Promotion (Erlangen), admixx (Ottobrunn), CD Werbemittel (Germering), Eidex (Baierbrunn) and Hagemanngruppe (Eichenau) – together used the trade show once more as a forum to present themselves as professional partners to their customers. More than 100 of the agencies’ supply partners presented the advantages of promotional product advertising compared to other forms of advertising in an exhibition area of 4,000 square metres. Supported by proficient consulting staff of the promotional product specialists as well as helpful hostesses, the visitors, including many marketing PSI Journal 3/2016 www.psi-network.de t e ds. experts, purchasers and decision-makers from industry and SMEs, got a comprehensive overall impression of the classics, new products and latest trends of the industry. Michael Hagemann from the organizer promo event, which has been coordinating the trade show since 2002, says: “We are proud of the fact that, as part of

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