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86 COMPANY Post-it® Notes connect: The updatable promotional product that the user always carries with him on his smartphone. POST-IT® PROMOTIONAL PRODUCTS GOES DIGITAL PROMOTIONAL PRODUCTS WITH DIGITAL ADDED VALUE Dynamic, interactive, integrated: Michael Schiffer Promotion is introducing the next generation of smart product solutions from Post-it® Promotional Products. The new Post-it® Notes connect division stands for integrated offline-online products that combine the best of haptic and digital communication. And in this way advertisers are permanently connected with their customers. Directly on the smartphone. Michael Schiffer Promotion presented the new product offering at the 54th PSI in Düsseldorf as a PSI FIRST product. The principle is very simple. Using a QR code on the Post-it® Promotional Product, the user accesses his own personal cloud memory on any terminal device via an app or browser. In addition to his private memory, he sees the banner of the sponsor and the sponsor folders which contain exclusive content for him. DYNAMIC RELATIONSHIP WITH THE CUSTOMER The advertiser can update his content at any time as well as contact and enable his customers directly – via push notification on his smartphone or by e-mail. Post-it® Notes connect turns a give-away into a promotional product with a content marketing function, enabling the advertiser completely new possibilities in terms of updating his messages and building relationships with his target group. Michael PSI Journal 3/2016 www.psi-network.de Schiffer Promotion created this novel combination of premium promotional products and an online dialogue tool in partnership with SSP Europe, the leading secure cloud service provider and provider of Cloudbox to Go™ which is an integral part of the new product. LARGE APPLICATION RADIUS Recapitulation of an event in the form of recordings, photos or presentations. Coupons and temporary discount offers for the trade or systems catering. Reach enhanc-

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