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62 INDUSTRY PSI Journal 3/2016 www.psi-network.de PROMOTION MÄSSAN KISTA/STOCKHOLM CHARACTERISED BY GOOD HUMOUR On 21 January, the first of the national Scandinavian industry events, the Promotion Mässan, ended in Kista in Stockholm. It was organized by the event operator Easy- Fairs in cooperation with the Swedish industry associations SBPR (Svensk Branschförening Profil- och Reklamartiklar) and PWA (Promotional Wholesalers Association). The three-day exhibition kicked off with a range of promotional product presentations of the industry associations in Sweden and Finland. Although there was a lower number of visitors compared with the same event in the previous year with a total of 2,289 attendees – certainly due to the unfavourable winter weather in western Sweden – “the atmosphere of the trade show was nevertheless positive as many decision-makers were among the guests,” says Klaus Bayer, PSI representative and contact person for the Scandinavian promotional products market. A total of 146 listed exhibitors presented their new products. Among the mainly Scandinavian exhibitors including Daiber, Geiger-Notes, Inspirion, Mahlwerck and uma were representatives of Central European manufacturers and suppliers aiming to establish further business relations with the high-quality Nordic market. Even the PSI Institute was represented with a stand. The next event in Kista will be held from 17 to 19 January 2017. As Klaus Beyer reported, “two concurrent trade shows are being considered for summer 2016 (17- 18 August 2016). Details will not be available until mid-February.” Upcoming trade shows Sweden 17-18 August 2016 Svenska Mässan / Gothenburg: Promotion Expo Finland 24-25 August 2016 PWA-Show Helsinki If you are interested in these events, Klaus Beyer can give you more information. Contact: Tel. +49 5824 985826, mobile +49 172 7477262. klaus@beyergmbh.com < BRINGING BUSINESSES TOGETHER BRAND ADDITION ACQUIRED GATEWAYCDI Brand Addition, the UK-headquartered promotional merchandise business, with its German headquarter in Hagen, serving large corporate clients across its offices in Europe and Asia announces that it has acquired GatewayCDI, a Saint Louis, Missouri, United States-headquartered promotional merchandise distributor. GatewayCDI, founded in 1988 by Chuck and Susie Fandos, provides corporate programmes and promotional product services throughout the US via its 70-strong team. Chris Lee, CEO of Brand Addition, said: “Chuck Fandos (President) and Conrad Franey (VP) have built a tremendous team. The team at GatewayCDI already deliver amazing products and services in the US and we are excited about bringing our businesses together to offer clients the choice of working with us through the US, Europe and Asia.” The combined business will have sales of circa $120 Million and 350 employees across 10 offices in the US, Europe and Asia. GatewayCDI will continue to operate under the leadership of Chuck Fandos , Conrad Franey and the current senior management team and will change its name to Brand Addition in due course. www.brandaddition.com < BOOMERANG SAS SALES BACK OFFICE IN GERMANY IS STRENGTHENED Boomerang SAS, best known in Europe with the brand Citizengreen as a specialist for innovative promotional products which set ecological standards, has now strengthened its team in Germany with Stefanie Mehling. “Employed in the sales back office, the qualified industrial clerk supports our Stefanie Mehling team in Uettingen in taking care of our trading partners in order to offer our customers an even better service,” emphasises Alexander Szirota, Sales & Development Manager D-A-CH & North Europe at the Boomerang Sales Office Germany in Uettingen. www.citizengreen.de < STABILO PROMOTION PRODUCTS NEW SALES FORCE MEMBER Marjana Moll has been working as part of the sales force at STABILO Promotion Products since last December. The 34-year-old business economist has many years of sales experience, has worked in the promotional products industry since 2012 and, therefore, knows the market very well. Until recently, Marjana Moll was supervising Marjana Moll the sales force regions Bavaria, Austria and Liechtenstein for Könitz Porzellan GmbH. By appointing this new member of the sales force, STABILO Promotion Products is clearly focussing on strengthening the home market in Germany.www.stabilo-promotion.com <

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