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View as HTML version PSI Journal 3/2016 An absolute must this time, as well: the elasto form party in the likeable Düsseldorf old town dive “Dä Spiegel” with the live sounds of the elasto “house band”, “Grögötz Weißbier”. New appearance: elasto form is now called “elasto” Just in time for this year’s PSI, the leading promotional products trade show in Europe, pe, elasto form KG presented itself in a new guise. With more than 35 years of company history, the company not ot only visually freshened up its logo with a modern font and a new signet, it also set the course for the future by y introducing the internati internation international claim “Promotion for Life”. “Brands are personalities. And personalities evolve. e. Our brand is entering a new n era with fresh ideas and positive changes”, say the managing directors Marcus and d Frank Sperber to explai exp explain the new appearance in a few words. Promotion for Life – these are promotional products ducts cts that fit perfectly into in into the lives of their target groups: “Our new slogan is more than a catchword for us. We associate ssociate joie de vivre vivr vivre wwith promotional products – and prove this every day anew. ‘Promotion for Life’ stands for r our performance promise pro – with a clear attitude: Life is motion. Life is change. Our products and services illustrate this perfectly. That is the pre- requisite for the success of our clients,” say the managing directors. PROCESSES AND DEPARTMENTS RESTRUCTURED The promotional product manufacturer from Sulzbach-Rosenberg did not stop at the optics alone. The interr nal processes and departments were restructured and optimised. “For the success of our customers, we need to break new ground and make our team viable for the future. The new look will help us to transport the modernness and freshness that we have given elasto form KG to the outside world and clearly show our customers that we will continue to develop with the trend and will always be on the ball,” says Raphaela Trenz (Marketing). In the course of time, an internationally operating company with over 500 employees worldwide has evolved from the family business founded in 1980 and has established itself in the promotional product market. With more than 200 million items sold each year, elasto it one of the leading promotional products suppliers in Europe. FLEXIBILITY AND SPEED Marcus and Frank Sperber will rely even more on flexibility and speed in the future: “Our customers’ wishes are becoming increasingly individual and we want to prepare ourselves even more and better for this individuality. Whether it involves the preparation of quotations, the conclusion of a contract or production processes. As one of the largest promotional products manufacturers in Europe, we want to score points with customers and prospects with automated and optimised processes.” The focus of the portfolio will continue to be based on the three major lines of business: Production Made in Germany, a wide assortment of import goods and custom-made products. The website and online shop have been revised in this context. and can now be found at the address: 31

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