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View as HTML version PSI Journal 3/2016 MICHAEL SCHIFFER PROMOTION NEW MARKETING DIRECTOR New “Head of Marketing” at Michael Schiffer Promotion (MSP) and Post-it® Promotional Products is Melanie Hesselmann. The graduate in business administration is working as a marketing manager in the promotional products industry for the first time. Previously, she worked for 18 years in traditional advertising at Melanie Hesselmann full-service agencies where she was particularly responsible for the budgets of international consumer clients including Procter & Gamble. Her main focus is on brand building and management, as well as the development of integrated communications solutions and campaigns. At Michael Schiffer Promotion, she will also support the introduction of the new haptic-digital segment Post-it® Notes connect with which the company wants to give the promotional products industry a new development impetus. Since 2013, Michael Schiffer Promotion has been marketing Post-it® Promotional Products in an exclusive licence for 3M in Europe. The Rheinberg-based company is part of the Michael Schiffer Group. < PRIZE WINNERS IN THREE CATEGORIES MARKE[DING] AWARD 2016: APPLY NOW! The Austrian award for extraordinary ideas in the promotional products industry, the marke[ding] award goes into the 7th round in 2016. Awards will again be presented to winners in three categories: New Promotional Product 2016, Special Prize for Using Promotional Products in a Campaign, and the newly introduced Special Prize for a Promotional Product with a Digital Auxiliary Function. The submitting participants can put their product innovations, new products, campaigns and achievements in the limelight and thus have the opportunity to not only convince the jury, but also future users. Participation is open to manufacturers, importers, distributors, agencies and all other advertising companies. The headquarters of the company does not play a role. The submitted items must be in-house developments or special designs commis- sioned by a customer and produced in series. Each participant can submit any number of items. The three winners in each category will receive an award (trophy) and a certificate. The awards will be ceremoniously presented during the marke[ding] plus trade show on 21 September 2016. The registration period ends on 15 March 2016. For more information: Tel. +43 0664 8223891, or: http://markeding-award.att < MICX-MEDIA VETTEL “TAKES A SPIN FOR THE RECORD” When the topic is speed, it is no coincidence that Sebastian Vettel’s name is bound to come up. And when Formula 1 and Ferrari, in particular, require something special, this is sure to involve speed, as well. And that’s how the creative micx-media pros were commissioned to create a very individual, perfected product by the JMD Salzgitter agency, which also professionally develops and produces creative helmet designs for Sebastian Vettel. Right from the start, work went on at top speed to complete and deliver a special vinyl production in only twelve days. A gruelling objective that posed a difficult challenge to the micx production management, especially in December, in the middle of the most demanding season. Nonetheless, the attractive seven-inch vinyl record sets, integrated with a “manually operated” record player, were able to convey very personal as well as impressive greetings demonstrating Sebastian Vettel’s gratitude right on time to Ferrari headquarters in Maranello. The micx-media team, meanwhile, is rejoicing at qualifying in the first “delivery round” and at gaining another prominent customer, as well. < Individual, custom-made production at top speed: the special Sebastian Vettel vinyl production by micx-media. 6 63

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