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36 PSI 2016 SPECIAL PSI Journal 3/2016 www.psi-network.de INTERNATIONAL AREA INTERNATIONALITY IN ITS MANY FACETS Promotional Pr products are international and unite nations. This once ce again became evident at the PSI 2016. What’s more: the leading European trade show of the he promotional products in- dustry impressively lived up to its own claim. Exhibitors from 38 8 nations and a dozen international partners and associations provided clear proof. The PSI 2016 was able to slightly boost its internationality compared to the previous year. This was demonstrated, above all, by the high number of foreign exhibitors who once again made their way to Düsseldorf this year. 473 out of a total of 932 exhibitors came from abroad, thus representing a little more than half of all manufacturers and suppliers. As in the past, promotional product companies from Poland (71), the Netherlands (62), Italy (51) and Turkey (48) were well represented this year. The list of top ten countries was complemented by exhibitors from Spain (31), the United Kingdom (29), France (28), Belgium (23), Sweden (16) and Switzerland (15). In addition to inter- national market leaders such as Goldstar Europe, Hasgül Tekstil, Kariban France, Matterhorn Sverige, SOL‘S, Stilolinea, Victorinox and Xindao, to name just a few, it was also pleasing to see smaller companies – including a number of first-time exhibitors – represented in Düsseldorf. All wanted to use the opportunities offered by the PSI Trade Show as Europe’s leading exhibition: to open up promotional products to wider spheres of the advertising industry. And what could be better suited to this than “a central platform for international dialogue with spillover effects into other industries,” as PSI managing director, Michael Freter, described the PSI. ASSOCIATIONS WERE WELL REPRESENTED The many international associations that participated also utilised the opportunities to tap into wider spheres of the advertising industry. It was no coincidence that the nations from the list of top ten exhibitor countries were represented. The industry associations from Poland (PIAP), Spain (FYVAR), the United Kingdom (PRO- MOTA) and Belgium (BAPP) presented themselves harmoniously on stand space within the International Area in Hall 12, which has become a firm part of the PSI. Russia was represented by IAPP as well as the IPSA promotional and merchandising industry show, the largest event

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