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8 PSI 2016 SPECIAL PSI CATWALK AND TEXTILE AREA FASHION AT ITS FINEST xtile tiles are still a trend topic for the promotional products industry. That is why the PSI, PSI the most mo important and largest promotional products trade show in Europe, urope, once again allowed plenty p of room for the world of fashion to show off its collections. As in the previou previous year, Hall 10 was the heavily visited and much appreciated textile centre of f the trade show show. With profes- sional fashion shows and numerous demonstrations, a genuine e trade show highlight. Never before have promotional textiles been so wide-ranging, chic, and functional as in the past few years. And new segments and models that can be used in effective advertising concepts for everchanging target groups are constantly being added. One example of this development is the two first-time exhibitors Lätz Frätz with promotional baby products, and ABER textil und design with colourful, customized socks. ADVERTISING APPLIED LIVE One reason for the triumph of promotional textiles is without doubt the further development of advertising application techniques, which open up nearly unlimited possibilities for customization. In the Tex- tile Finishing Area in Hall 10, as well as in the Demonstration Area in Halle 12, you could experience live how advertising is applied to textiles. As the methods become more and more complex, this sort of insight into the practice is becoming more and more important. The resonance from the trade was accordingly positive. COMPACT AND INFORMATIVE The Textile Area, the branded area around the PSI Catwalk, was enlarged by quite a bit this year. Here is where primarily new market entrants, and small or highly specialized textile companies, were able to present their portfolio spectrum at clearly arranged counters. This possibility of being able to present themselves on a smaller PSI Journal 3/2016 scale yet still in professional surroundings matching the theme, has become highly appreciated by the exhibitors. An informative area in many ways for visitors interested in textiles who want to get a quick overview of the wide range of promotional textiles. WELL-KNOWN RETURNEES Along with many well-known textile exhibitors of all sizes, including Gustav Daiber, SOL’S, Printfield, Garland Bridge, etc., two prominent returnees were on hand in the form of Kariban and Falk&Ross. This testifies to the significance of the PSI and thus also of the promotional products sector for textile companies. <

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