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www.psi-network.de PSI Journal 3/2016 PSI INSTITUTE – COMPETENCE AREA COMBINED SKILLS IN A NEW SETTING The PSI 2016 also had premieres to offer once e again. One of o these premieres was the PSI Institute – COMPETENCE MPETENCE AREA, AR which was intended as a central contact point for all exhibitors and visitors. Here all PSI services could be found concentrated on little more than 500 square metres – and the opporr tunity to enjoy a hot beverage. The new information and contact platform was divided up into thirteen areas. The teams of PSI Distributor Sales, PSI Xmedia, and PSI eBusiness had a rich store of expertise to offer. Visitors who wanted competent information on the topics of memberships, products, services, Distributor Finder and Supplier Finder, as well as the advanced PSI Product Finder 3.0, the new web shop, Webshop plus, connectors and data flows, found the PSI professionals to be competent contact per- sons at all times. The 360° visualization provided for a “special effect character” by enabling products to be displayed to their very best advantage. BEST PRACTICE FORUM The product premieres of the PSI FIRST Club were also displayed to their very best advantage. For the first time, the 50 specimens were all on view together at one place. The reason behind this placement was that the PSI FIRST Awards were conferred for the first time as a people’s choice award. Anyone who wanted ed to know ev- erything worth knowing abou out t tthe PSI Sustainability Awards, as well as the 22015 winners, was in good hands at the e s special area of the PSI Institute – COMPE PE- TENCE AREA, as were all the visitors who were after suggestions for everyday business from the best practice examples. In the recently established PSI Institute – Best Practice Forum, experts presented every half hour – although this schedule was not always rigorously followed – their eir r knowledge and experience in 25 prof rofes- fes sional lectures. KNOW-HOW AND ENTERTAINMENT Those who wanted to share e th their knowl- edge on a smaller scale e or o conduct cus- tomer discussions in peace pea ace and quiet found the ideal place in n the th he newly created PSI Matchmaking Loun Lo ounge. The cup of tea or coffee indispe pens ensable for a cultivated con- versation n was wa w made fresh at the 5Cups Teapoin oint nt and PSI Coffepoint right next door or. . AAnd a chilled sweet delicacy to go wi with ith it could be had from the ice-cream vendor, v as well. Last but not least, the PSI Institute – COMPETENCE AREA was also the address of the PSI Service Points. Here Customs, the German Patent and Trademark Office (DPMA), and the PSI Design Forum offered profound information revolving around promotional products and the guidelines and regulations relevant to them. And to ensure that all those involved in the promotional products business might know what to avoid at all costs, the Plagiarius Campaign was presented. Here the most audacious plagiarisms from the promotional products business were on exhibit. How to recognize and protect against plagiarism was illustrated in this campaign. Apart from these serious topics, however, there was no lack of fun to be had, as well. The Strongbox Prize Competition with 15 main prizes up for grabs provided entertaining accents, as well as the much-frequented “Photo Booth”. By the way, anyone who would like to indulge in reminiscences can view the snapshots at www.psi-messe.com. < 25

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