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PSI 2016 SPECIAL PSI Journal 3/2016 www.psi-network.de Alexander Ullmann, uma Frank Jansen, Niederegger In terms of quantity and quality it is better than last year and it feels like there are more interna- tional visitors – for Frank Jansen and Niederegger, the PSI 2016 has been worthwhile. “I have had a lot of good conversations in which the extension of the target groups for PSI 2017 was often discussed. We view the expanded concept clearly as an opportunity to advise customers directly and in detail.” Niedergger used this year’s PSI to introduce two new important themes: “New to our product range are Advent calendars which we can produce in various sizes and price catego- ries as well as in special editions. In addition, we are launching a completely new product line here with chocolate and truffles. It does without any marzipan, but it is just as exquisite and deli- cious. Simply something completely different,” assures Jansen. Frank Smets, V. Fraas An almost unchanged number of contacts as last year, extremely high-quality conversations and detailed visitor questions was the verdict of Frank Smets from the family-run company V. Fraas. For the renowned manufacturer of textile accessories, the PSI is an important platform for interact- ing with existing customers as well as for acquiring new customers. That is why Frank Smets has already booked a stand for the PSI 2017. “This year, especially our latest plaids, ponchos and big wraps (extra-large, warm towels) were the focus of customer interest. In addition to these top-fash- ion products, of course we also supply a wide range of classic accessories such as scarves, shawls, hats and gloves – and naturally everything can be individualized.” The special feature: V. Fraas off fers customised product development from just 100 pieces. And almost all the products are made in Germany – from the manufacture of yarns to weaving and finishing of fabrics right up to design and packaging.

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