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64 INDUSTRY DAY OF THE PROMOTIONAL PRODUCT IN KARLSRUHE cessful trade show. A VERY STIMULATING DAY They are perfectly familiar with the organization of events and know how to attract customers to the location. After a break of a few years, the experienced Werbepräsente Hauptfleisch team once again held a successful in-house trade show on 2 February. The spacious foyer of the centre for art and media technology (ZKM) in Karlsruhe was an appropriate setting for the event. Known far beyond their own region and well established in the industry, Werbepräsente Hauptfleisch has been among the most capable promotional product consultancies in the industry for more than thirty years. Product knowledge, marketing expertise, and smooth order handling up to full service in the interest of customers can all be found combined at the company’s headquarters in Karlsruhe. IN-HOUSE TRADE SHOW SET AN EXAMPLE The team headed by Christian Hauptfleisch is not only professional in the promotional products business, but also has many years of experience with events. “We have been organizing in-house trade shows for many years, but we always vary the concepts a little. We have already had hotel trade shows and been guests at a wide va- PSI Journal 3/2016 www.psi-network.de riety of locations,” Christian Hauptfleisch tells us. Even the intervals between the trade shows vary. The last product show was held in 2012. By holding these trade shows, the company intends to set an example and draw customers’ attention to its services. Successful collections created within the framework of its projects serve as references and were also on display at the current trade show.

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