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www.psi-network.de PSI Journal 3/2016 PSI 2016 SPECIAL 8 Bigger, all business and full of great ideas for advertisers: PSI is still booming. An exhibitor increase of eight per cent, a trade visitor increase of 3.7 per cent and a share of international visitors that’s climbed to 55 per cent mark the best result in six years for Europe’s larr gest trade show of the promotional products industry. The PSI Journal takes a glance back and shows a big special. A VERY STIMULATING DAY 64 They are perfectly familiar with the organization of events and know how to attract customers to the location. After a break of a few years, the experienced Werbepräsente Hauptfleisch team once again held a successful in-house trade show on 2 February. The spacious foyer of the centre for art and media technology in Karlsruhe was an appropriate setting for the event. PROMOTIONAL PRODUCTS WITH DIGITAL ADDED VALUE 86 Dynamic, interactive, integrated: Michael Schiffer Promotion is introducing the next generation of smart product solutions from Post-it® Promotional Products. The new Post-it® Notes connect division stands for integrated offf line-online products that combine the best of haptic and digital communication. And in this way advertisers are permanently connected with their customers. Directly on the smartphone. FORECAST PSI 2017: A CONCEPT FOR THE INDUSTRY 102 It was a perfect start to the new business year. The best PSI for years with more exhibitors, more visitors, more internationality, more innovations. The industry was thoroughly y satisfied. The forecast for the PSI Show 2017 is also positive, although there are still uncertainties in terms of new features. PSI Managing Director Michael Freter explains the new concept. NEU! Promotion! Promotion! TRIGON Deutschland GmbH Kränkelsweg 28 · D - 41748 Viersen Tel. 0 21 62 - 53 00 8-0 · Fax 0 21 62 - 53 00 8-20 E-mail: info@semo.de · www.semo.de

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