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40 PSI 2016 SPECIAL RICHARD ANDRÁS, ANDA PRESENT ON HAND WITH A POSITIVE FEELING Anda Present has been participating at the PSI SI for more than ten years. And it is a must for us every year. It is impor portant for keeping in contact with existing international customers. And nd it is important to us when it comes to gaining German customers. We aare here with a positive feeling. Anda Present has grown and we have e a balanced product range on offer. We submitted our key ring pen pendants in the “be creative custom” series, in which items can be designed indivi- dually, to PSI FIRST. ALBERT VAN DER VEEN, XINDAO LOTS OF POSITIVE ENERGY We see the PSI from two perspectives. On the one hand, it gives us an opportunity to maintain existing business relationships and reinforce them. On the other hand, it is important for us as a company because it is simply good to get together and act as a team. The PSI gives us lots of positive energy. We are making an advance input with our product range at the trade show. Xindao is exhibiting products that are off the beaten track of the traditional and the everyday. We have received lots of good feedback about our stand and our products. We will see how much this has paid off for us in sales at the end of the year. PSI Journal 3/2016 MILAN WALTER, DAGMAR KELNAROVÁ, REDA EXCHANGING VIEWS AND TRACKING DOWN TRENDS We have been coming to the PSI for eleven years. In the past five years, we have had our stand at the same location. We were not entirely satisfied with the first day of the trade show. We had hoped for a bit more business from new customers. On the other hand, more existing customers visited us. However, we also use the trade show to observe the competition and exchange views with others. We also consider the question of what is trending. Our goal is to have our products fulfil customers’ wishes. Last year, when we had our best business development ever, showed that we can do that. MARIO CIRIOLO, STILOLINEA BACK AGAIN WITH A NEW STRATEGY After being away for two years, we are back again with a new strategy in 2016. We reorganized internally our company and invested more in development. We believe that 2016 is a good time to present the results of our work, the new Stilolinea products. So we are here exhibiting our innovative S-Bella series. Stilolinea is displaying for the first time a twist pen and the T Screen, which is not merely a normal ballpoint, but also a collectable item. We are presenting ourselves to our customers and to the competition at the PSI. Our message is : We produce everything under one roof.

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