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24 PSI 2016 SPECIAL Promoswiss ss as asso- ciation n ppres resident Roge ger r Riwar R wel- co com omed the guests. LOVELY SWISS TRADITION The so-called “Apéro” of Promoswiss, the association of the Swiss promotional products industry, try, has over time become a lovely tradition among the impressive number of international association activities at the PSI. I. This year, they invited represen repr repres - tatives of suppliers and distributors with whom they cultivated partnerships to end the second nd d day of the trade show by bby ttalking about current events and future projects at the Bulb Bottles / Innique stand with snacks and nd Swiss wine. In his welcoming welcom welc speech, the association’s president, Roger Riwar, pointed to the upcoming PSF Forum, which hich ch this year will be held he held at a new location and earlier than usual: the Alpen rock House, Dietikon in Zurich and the date is s 10 0 March. There well well-k well-known European producers and suppliers will meet the Swiss promotional products specialist distributors tors and agencies agencies. www.promoswiss.ch / www.psf-forum.ch PSI Journal 3/2016 www.psi-network.de PRODUCTIVITY AT A NEW LEVEL A large number of specialists in the field of advertising application once again swarmed around the DEMONSTRA- TION AREA in Hall 12. Visitors here were able to enjoy vivid demonstrations of how advertising is applied to a product. Among the technical innovations, we first mention the newly introduced VersaUV LEF-300 LED UV inkjet flatbed printer from the Roland DG company, a well-known manufacturer of large-scale printers, cutting plotters, printers/cutters, engravers, milling machines and metal printers. The device, presented in our photo by the managing director of Roland DG Deutschland GmbH and a colleague, can customize a wide range of different objects. Now that the larger and faster LEF-300 has been added to the series, customers can achieve even higher productivity. www.rolanddg.be / www.rolanddg.de

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