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FRESH IMPULSES THAT TASTE GOOD The founding spiritt of o young companies preparing to give the industry y orriginal impulses with fresh ideas is not only notiiceeable outside in the wide world, but also in the mmidst of the halls of the PSI. One of many such companies mp was “knusperreich” whose protagonists wiithh their freshly baked, individually packable bbisscuits were well received by the taste sensors of th the visitors. “Handmade unicums instead of bland nd factory products, a fresh appearance instead of bone-dry bo crumbs and the finest organic ingredieent ts without preservatives. With this idea of deliciiouus biscuits, we are taking an active stance against nst the present-day biscuit makers,” say the twoo fo founders, Manu and Max, when characterizingg their th creations. www.knusperreich ch.dde ORIENTAL ATMOSPHERE This time the team of the Turkish textile supplier Hasgül Tekstil brought along a wide range of fashion- able promotional clothing to the PSI, which was well received by the international visitors. Almost equally attractive was the lavishly designed stand with its oriental elements. An authentic tone was set by a traditional Turkish male dance group and a flute-harp duo who provided an oriental atmosphere with their choreography and sounds. www.hasgultextile.com 21

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