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www.psi-network.de PSI Journal 3/2016 A SUCCESSFUL CONCEPT “An utterly successful concept, perfect for small exhibitors and newcomers, and yet well organized” d” – participating at the trade show proved to be a resounding success. Last year, Malgrado attracted a the company was the sponsor of giant T-shirts in the entrance area. Also this year, the company yfro f near Cologne took the opportunity to participate at the PSI with relatively little effort. “We do not no exhibitor package is sufficient to establish contacts and to be present. Exchanges with other r te also productive. I do not find the competition disturbing, but rather inspiring,” says Dirk Sch Sc Charlie Taublieb, textile print specialist ADVERTISING WHEREVER ONE GOES The PSI was a great platform for us to inspire a large number of promotional product advisors for our new product. The location directly at the catwalk, where our socks were presented in a successful show, was ideal for us. Many visitors convinced themselves of our cheerful designs directly after the show. We have put footwear into the focus of attention of the promotional sector. Our creative, eye-catching designs convey the current trend towards colourful, cheerful socks and sneakers in the world of representational advertising. Design and production in Germany, Ökotex certified materials and the possibility of small quantities – these are just some of our strengths which we managed to convincingly present at the PSI. LEARNING BY DOING Charlie Taublieb has been an “institution” at PSI for aesthetic textile printing for some years now. For more than 20 years, the American has been an expert and author in the field of screen printing, which is mainly used in the finishing of textiles. In the Textile Area at the PSI 2016, ‘Dr. Print’ showed how T-shirts are individualised by screen printing. Interested visitors were invited to join in, and in addition to gaining useful expertise, they also took home their own, unforgettable trade show souvenir – plenty of fun included. Kirsten Dreyer, ABER textil+design Dirk Schmidt, Malgrado 9

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