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6 TRENDS & BRANDS PSI Journal 3/2016 www.psi-network.de GLISTENING MINI SAFE “Ferraghini” USB stick w Macma Werbeartikel oHG PSI No.: 40909 www.macma.de SMARTLY WRAPPED eather strap with embossing and logo HAPPY BRANDS PSI No.: 48600 www.happy-brands.com DISPLAYING JEWELLERY “Hang-up” jewellery stand TOPiCO Handels-GmbH & Co. KG PSI No.: 44327 www.topico.de FOR EVERYTHING THAT GLITTERS AND SHINES wellery case mbH 907 otiontops.eu ORNAMENTATION The style icon Coco Chanel once said “Jewellery is not meant to arouse envy – at most amazement”. It is truly amazing that people already used jewellery 100,000 years ago. They adorned themselves with shells. Multiple-unit necklaces can be traced back to the Palaeolithic Age. With the discovery of the processing capabilities of copper and bronze as well as metal processing, jewellery became more and more diverse. Defined as a precious object worn as an ornament on the body, jewellery is also a sought-after promotional product – as well as the cases for safekeeping jewellery.

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